Data Analyst, Systems Specialist
Mars
full-time
Posted on:
Location Type: Hybrid
Location: Bucharest • Romania
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About the role
- Collect quantitative and qualitative data regarding customer purchasing behavior and product perception
- Monitor and analyze customer purchasing trends, buying behaviors, price/discount sensitivity, brand/retailer loyalty, etc.
- Monitor media coverage and interview/survey customers and retailers to determine perceptions of products and reactions to advertising
- Measure the impact of clients' marketing plans and tactics (e.g., coupons, samples, discounts/promotions, point-of-sale and aisle displays, packaging design, shelf placement, etc.)
Requirements
- Bachelor’s Degree
- 3-5 years of experience in a similar position in the FMCG sector
- English language: fluent, both written and spoken
- Proficient in Power BI for data visualization and reporting
- Experience working with Nielsen data and tools for market analysis
- Ability to collaborate effectively with data providers and ensure data quality.
Benefits
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismarket analysisdata visualizationcustomer behavior analysisquantitative data collectionqualitative data collectionimpact measurementtrend monitoringprice sensitivity analysisbrand loyalty assessment
Soft skills
collaborationcommunicationinterpersonal skillsdata quality assurance