Mars

Marketing Measurement – Data & Digital Business Partner

Mars

full-time

Posted on:

Location Type: Hybrid

Location: Newark • Illinois, New Jersey • 🇺🇸 United States

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Salary

💰 $117,808 - $161,984 per year

Job Level

SeniorLead

About the role

  • Represent MWNA in the Global Marketing Agency transformation, leading workstreams including Data, Tech & Tools; Analytics, Measurement & Reporting; and Core AI
  • Ensure clean and validated data collection (manual/automated) partnering with internal data teams and agencies to enable measurement analytics and insights
  • Develop and present regular marketing performance reports, dashboards, and scorecards using existing tools and Excel/PowerPoint
  • Align data- and tech-enabled regional marketing and sales objectives with global product strategy and roadmaps to enable timely data-driven decision-making
  • Act as a business translator between marketing and technical teams to implement AI solutions (e.g., predictive models, MMM+, Gen AI, AI Agents) for one-demand measurement and optimization
  • Evaluate and recommend marketing technology/tools to both technical and non-technical stakeholders
  • Lead technical project management across global/regional data, digital, analytics teams, and external vendors
  • Design, manage, and execute in-market measurement tests with the right data and tools
  • Support change management and learning agenda within a complex matrix organization
  • Partner with One Demand Data & Analytics on dashboard and report building from diverse sources, tools, and metrics to address key business questions
  • Deliver compelling data-centric storytelling using multiple data points
  • Serve as a trusted advisor on data, technology, and tools to MWNA media and marketing teams
  • Stay abreast of industry trends and innovations in marketing data and technology.

Requirements

  • Degree in Business, Marketing, Data Science, Information Technology, or a related field; MBA or equivalent in Marketing or Data & Analytics preferred.
  • 8-10+ years of significant CPG experience in marketing analytics, data management, or digital transformation roles
  • Strong expertise in marketing data, measurement tools, and intelligence, including media test & learn
  • Proven skills in data integration, validation, and insight generation from complex marketing datasets
  • Deep understanding of marketing principles and ability to apply data-driven insights to brand objectives
  • Familiarity with measurement tools such as MMM, Skilift, DataPoem, and experience in agency ecosystem transformation (nice-to-have)
  • Skilled in crafting and presenting data visualizations that drive strategic decisions and marketing effectiveness
  • Foundational knowledge in statistical analytics and data science
  • Track record of piloting new tools and methodologies and rationalizing existing vs new capabilities
  • Ability to lead cross-functional teams and drive tool adoption and transformation in NA in partnership with global teams
  • Excellent communication and stakeholder management skills.
Benefits
  • Medical and dental benefits
  • Participation in 401k plan
  • Paid time off benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data collectiondata validationmarketing analyticsdata integrationdata visualizationstatistical analyticspredictive modelsmeasurement toolsdigital transformationdata-driven decision-making
Soft skills
communicationstakeholder managementcross-functional team leadershipchange managementdata-centric storytellingbusiness translationstrategic decision-makingpresentation skillscollaborationinsight generation
Certifications
MBAdegree in Businessdegree in Marketingdegree in Data Sciencedegree in Information Technology