Mars

Activation Manager

Mars

full-time

Posted on:

Location Type: Hybrid

Location: Franklin • Tennessee • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Owns the relationship with retailer’s marketing ads team, including frequent connects and correspondence to ensure synced strategy and execution
  • Leads and develops retailer marketing calendar and activations including, but not limited to retailer onsite media, targeted offers, and offsite media to deliver against Sales Targets and Media KPI’s
  • Informed to support Search Strategy and Execution, keyword and audience strategies as part of holistic Activation Strategy
  • Manages agency that supports account, which includes program briefs for content production, campaign trafficking/execution, and optimizations
  • Stays in close contact with customer account team to integrate and align on priorities, programs, and campaigns
  • Owns the activation component of retailer Joint Planning, and Business Reviews
  • Manages and Owns our Budget /allocation process across brands, techs, hero SKU’s; Manages the budget in close contact with finance partner, ensures proper visibility
  • Designated POC for any customer BTL spends (i.e. content production, data costs)
  • Owns, tracks progress against, and provides learnings from test & learn agenda
  • Timely activation updates, including periodic share outs on Retail Media Network /Activation Performance with leadership and team
  • Collaborates with marketing + Sales Strategy teams to deliver against full funnel marketing campaigns and Innovation Launch Planning
  • Assesses and identifies risks and opportunities for incremental funding when relevant, including building blocks from activation support
  • Responsible for their retailer’s plan integration National Marketing/Recruitment functions (Briefs, Spend Pacing, etc.)
  • Supports as business user for Data and Analytics team tool development when relevant (i.e. building/improving a search and media tool with global tech support)

Requirements

  • Bachelor’s Degree in Business Administration, Marketing, Sales, or a Related Field
  • 3+ Years’ experience in Sales, Marketing, and/or Search & Media for Fast Moving Consumer Good Industries
  • Knowledge of Media management (fundamentals/budget, YouTube/Meta/etc., Search, Agency Management)
  • Customer-facing sales experience preferred
  • Availability to travel up to 25%.
Benefits
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media managementbudget managementsearch strategyaudience strategycampaign executioncontent productiondata analyticsprogram briefsKPI managementincremental funding
Soft skills
relationship managementcollaborationcommunicationleadershipstrategic thinkingrisk assessmentproblem-solvingorganizational skillscustomer engagementteam coordination
Certifications
Bachelor’s Degree in Business AdministrationBachelor’s Degree in MarketingBachelor’s Degree in Sales