Senior Associate Brand Manager – Ethel M Chocolates
Mars
full-time
Posted on:
Location Type: Hybrid
Location: Henderson • Illinois, Nevada, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $100,134 - $137,677 per year
Job Level
Senior
About the role
- Analyze & review brand/cell performance, competitive dynamics, and category trends
- Influence brand strategy and growth opportunity recommendations leveraging data
- Execute annual Marketing plans with excellence, ensuring collaboration
- Monitor brand expenditures and consult on the budget
- Conduct post evaluation of activities, extracting insights
- Develop & track growth levers through flywheel analysis
- Lead and manage integrated agency teams and ensure tactics measure up to campaign KPIs
- Consult on SEO content, digital promotional strategy, and Affiliate Marketing planning
- Directly impact dCom channel growth through paid search and social campaigns
- Collaborate on brand strategy for AMERICAN HERITAGE Chocolate and execute all campaigns
Requirements
- Bachelor’s degree in Business, Marketing, or Communications required
- Minimum 3+ years Marketing work experience required, preferably within CPG industry
- Strong knowledge of marketing principles, insights, advertising, best practices
- Previous brand management and digital marketing experience
- Strong communication skills (oral, written, listening)
- Ability to give effective presentations to all levels of management
- Ability to engage and guide media agency partners
- Experience creating and evaluating creative content
- Previous analytic skills
- Comfortable analyzing data and developing actionable conclusions/recommendations
- Proficient in managing complex projects/Project management
- Previous experience in public relations is nice to have
Benefits
- Health insurance
- 401(k) matching
- Paid parental leave (up to 18 weeks)
- Vacation time (120 hours per year)
- Paid sick time (100% pay continuation for a maximum of 40 hours per calendar year)
- 12 paid holidays (both fixed and flexible)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisbrand managementdigital marketingSEOaffiliate marketingproject managementmarketing principlesadvertising best practicescreative content evaluationKPI measurement
Soft skills
communication skillspresentation skillscollaborationleadershipanalytical skillsinsight extractionbudget consultationteam managementstrategic influenceengagement with media partners
Certifications
Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Communications