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About the role
Key responsibilities & impact- Own company-wide growth performance across acquisition, retention, funnel efficiency, and profitable scale
- Develop and execute growth strategies across paid media, lifecycle marketing, landing pages, creative testing, and customer experience
- Lead and scale paid media performance across Meta, Google, YouTube, and emerging channels
- Build and maintain structured experimentation roadmaps across audiences, offers, funnels, landing pages, creative, and retention initiatives
- Partner closely with Creative to define testing priorities, brief high-performing concepts, and guide creative direction using performance insights and customer data
- Monitor MER, CAC, LTV, contribution margin, retention performance, and other key growth metrics to drive informed decision making
- Identify and prioritize new growth opportunities across acquisition, conversion rate optimization, retention, and post-purchase experience
- Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership
- Build scalable systems, processes, and operational foundations that support continued company growth
Requirements
What you’ll need- 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands
- Proven experience owning and scaling growth performance with accountability for MER, CAC, LTV, and profitability
- Deep expertise across paid media platforms including Meta and Google, with experience managing significant advertising budgets
- Strong understanding of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance
- Experience partnering closely with Creative teams to drive performance through testing, iteration, and content strategy
- Highly analytical with strong strategic judgment and the ability to turn complex data into clear decisions and actionable insights
- Strong leadership, communication, and cross-functional collaboration skills
- Comfortable operating independently in a fast-paced, high-growth remote environment
Benefits
Comp & perks- Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment – Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
- Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave – Generous paid parental leave for growing families
- Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development – We invest in your professional development with ongoing learning opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth performanceacquisitionretentionfunnel efficiencypaid medialifecycle marketingconversion rate optimizationattributiondata analysiscontent strategy
Soft Skills
analyticalstrategic judgmentleadershipcommunicationcross-functional collaborationindependent operationdecision makingcreativitytesting and iterationcustomer insights