Paid Search/SEM Manager

Mars Men

Paid Search/SEM Manager responsible for performance on Google Ads and YouTube Ads at Mars Health. Leading strategy, executing campaigns, and collaborating with Growth, Creative, and Analytics teams.

Posted 5/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the day-to-day health and performance of Google Ads and YouTube Ads, ensuring budget is deployed effectively to hit CPA and volume targets
Translate business goals into campaign strategy across keywords, bidding, and audience segmentation
Build and execute a structured testing roadmap across ad copy, landing pages, and bidding strategies
Analyze full-funnel performance to identify trends, diagnose performance issues, and uncover opportunities for scale
Partner with Growth and Creative teams to improve conversion rates and overall funnel efficiency
Optimize conversion tracking and signal quality to support accurate attribution and performance-based bidding
Maintain a strong understanding of changes in the search and paid media landscape, including AI-driven shifts

Requirements

What you’ll need

3 to 5+ years of hands-on Google Ads experience with a track record of improving performance
Proven ability to manage and scale paid search channels against CPA and ROAS targets
Strong analytical skills with the ability to translate data into clear, actionable insights
Advanced proficiency in Excel or Google Sheets
Experience with analytics tools such as GA4, Northbeam, or similar
Comfortable operating independently and owning channel performance end-to-end

Benefits

Comp & perks

Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsYouTube Adscampaign strategybidding strategiesconversion trackingdata analysisperformance optimizationA/B testingCPAROAS

Soft Skills

analytical skillscommunicationindependencecollaborationproblem-solving