Senior Marketing Operations Lead – Lifecycle & Automation

Marrina Decisions

Senior Marketing Operations Lead optimizing marketing programs and automation for enterprise clients. Collaborating across teams to drive engagement and improve marketing efficiency.

Posted 5/23/2026full-timeRemote • Utah • 🇺🇸 United StatesSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics
Support enterprise client marketing initiatives and operational programs

Requirements

What you’ll need

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Benefits

Comp & perks

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationlifecycle marketinglead generationcustomer engagementdata flow managementreporting frameworkscampaign performance monitoringlead managementanalytical skills

Soft Skills

communication skillscollaboration skillsability to manage complex programsorganizational skills