Director, Marketing Analytics

Marqeta

Director of Marketing Analytics at Marqeta defining B2B marketing attribution strategy and leading marketing analytics team. Influencing revenue contribution through data-driven insights and executive-level reporting.

Posted 6/13/2026full-timeRemote • California, New York • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define and own Marqeta's B2B marketing attribution strategy
Build the connective tissue between marketing programs, media investments and revenue outcomes
Lead a team of marketing analysts
Serve as a senior strategic voice in GTM planning
Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks
Own executive-level marketing reporting to the CMO, CFO, and Board
Build and maintain the marketing data infrastructure in partnership with Data Engineering
Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments
Lead the marketing org's AI and automation strategy for analytics
Establish a culture of experimentation by designing statistically valid tests across channels and campaigns

Requirements

What you’ll need

10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
Deep expertise in B2B attribution modeling
Strong command of how marketing fits into the full revenue engine
Proven ability to influence strategy
Proficiency with the core marketing and revenue tech stack
Strong proficiency in SQL
Comfortable with statistical modeling, regression analysis, and cohort analysis
Strong communicator who can translate analytical complexity into executive-level narratives
Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
Familiarity with AI/ML applications in marketing analytics

Benefits

Comp & perks

Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketing analyticsGTM analyticsgrowth analyticsB2B attribution modelingSQLstatistical modelingregression analysiscohort analysisforecasting modelsmarketing data infrastructure

Soft Skills

people leadershipinfluence strategystrong communicationexecutive-level narrativesculture of experimentation