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About the role
Key responsibilities & impact- Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
- Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
- Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
- Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
- Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
- Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
- Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
- Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact
Requirements
What you’ll need- 5-6 years in B2B demand generation, performance marketing, or growth marketing
- Proven experience owning or influencing pipeline metrics, not just campaign execution
- Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
- Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
- Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
- Proficiency in Salesforce and Marketo (or similar platforms)
- Experience in fintech, payments, embedded finance, or financial services preferred
- Experience with GTM automation and AI marketing technologies preferred
- Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks
Benefits
Comp & perks- Multiple health insurance options
- Flexible time off – take what you need
- Retirement savings program with company contribution and after tax contributions
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationperformance marketinggrowth marketingpipeline metricsanalytical skillscampaign performance analysisGTM automationAI marketing technologies
Soft Skills
commercial mindsetability to operate in ambiguitycollaboration with sales teamstranslating insights into recommendations