Demand Generation Manager

Marqeta

Demand Generation Manager driving marketing programs for key sales segments at Marqeta. Focused on improving engagement, intent progression, and pipeline generation across marketing campaigns.

Posted 4/21/2026full-timeCalifornia, New York • 🇺🇸 United StatesMid-LevelSenior💰 $140,600 - $175,700 per yearWebsite

About the role

Key responsibilities & impact

Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact

Requirements

What you’ll need

5-6 years in B2B demand generation, performance marketing, or growth marketing
Proven experience owning or influencing pipeline metrics, not just campaign execution
Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
Proficiency in Salesforce and Marketo (or similar platforms)
Experience in fintech, payments, embedded finance, or financial services preferred
Experience with GTM automation and AI marketing technologies preferred
Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks

Benefits

Comp & perks

Multiple health insurance options
Flexible time off – take what you need
Retirement savings program with company contribution and after tax contributions
Equity in a publicly-traded company and an Employee Stock Purchase Program
Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
Free therapy sessions, financial and professional coaching, and legal advice
Monthly stipend to support our remote work model
Annual “development dollars” to support our people growth and development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationperformance marketinggrowth marketingpipeline metricsanalytical skillscampaign performance analysisGTM automationAI marketing technologies

Soft Skills

commercial mindsetability to operate in ambiguitycollaboration with sales teamstranslating insights into recommendations