Demand Generation Director
Marqeta
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $187,000 - $275,000 per year
Job Level
About the role
- Own the demand generation strategy across all channels, segments, and regions, aligned with company growth targets.
- Serve as the senior partner to Sales to ensure alignment on ICP, messaging, target accounts, and cross-channel programs.
- Influence GTM strategy and resourcing decisions through ongoing learning and data-backed recommendations.
- Architect an integrated demand engine spanning paid media, web, content distribution, events, and ABM programs.
- Own the prospect experience strategy, ensuring personalization, relevance, and frictionless progression at every stage.
- Lead initiatives to improve qualification, MQA/MQL conversion, and sales follow-up.
- Drive a disciplined experimentation program across channels, optimizing for cost efficiency, signal strength, and pipeline conversion.
- Continuously identify opportunities to enhance the web experience, content paths, and account-level engagement.
Requirements
- 12+ years in B2B demand generation, performance marketing, or growth with at least 5 years in a leadership role
- Extensive experience in fintech, payments, embedded finance, or financial services
- Deep expertise in paid and owned digital channels, especially in SEO/AI visibility optimization
- Demonstrated success owning pipeline targets, with a track record of delivering scalable growth
- Experience managing and developing multi-function, global teams
- Proficiency in mainstream martech, AI, and ABM tools (e.g., Salesforce, Marketo, GA4, Demandbase)
- Exceptional analytical skills with the ability to synthesize performance insights for executives and cross-functional partners
- Strong strategic communication and influencing skills
Benefits
- Multiple health insurance options
- Flexible time off – take what you need
- Retirement savings program with company contribution and after tax contributions
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
- Through Flex First, the freedom to live and work wherever you and your family thrive
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationperformance marketinggrowth strategySEO optimizationAI visibility optimizationpipeline managementconversion optimizationdata analysiscontent distributionaccount-based marketing
Soft skills
strategic communicationinfluencingleadershipanalytical thinkingteam developmentcross-functional collaborationproblem-solvingexperimentationpersonalizationstakeholder alignment