Director of Brand
Maropost
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Establish and oversee Maropost's worldwide brand strategy, including brand architecture, positioning, messaging, and visual identity.
- Oversee and execute the development and implementation of brand campaigns, ensuring consistency across various channels.
- Own the brand guidelines, ensuring all teams are enabled to use them successfully.
- Match brand initiatives with GTM strategy and business priorities, working closely with Marketing, Product, Sales, and Customer Success.
- Oversee design and creative to produce world-class visual storytelling for product launches and events.
- Develop integrated campaigns that increase brand awareness and stimulate interaction by collaborating with the Demand Generation, Product Marketing, and Content teams.
Requirements
- 7–10+ years of brand, creative, or marketing experience, ideally within B2B SaaS or technology.
- Proven success developing and scaling global brand strategy in high-growth environments.
- Strong leadership experience, with the ability to inspire and manage creative teams and cross-functional stakeholders.
- Deep expertise in visual identity systems, storytelling, and multi-channel brand execution.
- Experience managing external creative resources, agencies, and production partners.
- Familiarity with AI-driven creative workflows and an eagerness to leverage innovation in brand development.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategybrand architecturebrand positioningbrand messagingvisual identitymulti-channel brand executioncampaign developmentcreative managementstorytellingAI-driven creative workflows
Soft skills
leadershipteam managementcross-functional collaborationinspirationcommunication