Business Development Representative – Digital Ads

MarketStar

Business Development Representative engaging prioritized advertiser prospects through outbound prospecting activities. Join MarketStar in supporting a leading digital advertising and media technology platform.

Posted 7/31/2026full-timeOgden • Utah • 🇺🇸 United StatesJuniorMid-Level💰 $40,000 - $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outbound prospecting and client engagement through effective multi-channel outreach strategies, including email, phone, and social media. Proficient in CRM management and skilled in assessing prospect needs to qualify sales opportunities.

Highest-signal resume keywords

Outbound ProspectingCRM ManagementDigital Advertising ExperienceStrong Communication SkillsTime Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentSales DevelopmentEmail OutreachPhone OutreachSocial Media OutreachQualification Criteria AssessmentPipeline Contribution MetricsLead HandoffOpportunity Progression

Soft Skills

Organizational SkillsResults-Oriented MindsetProfessional Presentation Skills

Tools & Technologies

CRM Systems

Industry Keywords

Digital AdvertisingAd BuyingMedia TechnologyPlatform Sales

About the role

Key responsibilities & impact

Engage prioritized advertiser prospects through strategic outbound prospecting activities
Execute multi-channel outreach campaigns utilizing email, phone, and social selling techniques
Qualify prospective advertisers by identifying business needs, platform fit, timing, budget, and readiness to engage
Schedule and coordinate qualified discovery conversations with sales stakeholders
Maintain detailed and accurate records of prospect interactions, qualification criteria, next steps, and engagement activities within CRM systems
Partner closely with internal stakeholders to ensure smooth lead handoff and opportunity progression
Track and report outreach activity, response rates, qualified meetings, and pipeline contribution metrics
Participate professionally in client-facing and internal meetings, representing MarketStar with excellence
Other applicable duties as assigned.

Requirements

What you’ll need

1-2 years of Business Development Representative (BDR), Sales Development Representative (SDR), or related sales experience
Experience in outbound prospecting, including email, phone, and social media outreach
Strong written and verbal communication skills with the ability to engage professionally with prospective clients
Digital advertising, ad buying, media technology, or platform sales experience preferred
Strong time management, organizational, and CRM management skills
Ability to assess prospect needs and effectively qualify sales opportunities
Comfortable participating in client-facing discussions and presenting professionally in virtual meetings
English language proficiency required; Mandarin fluency preferred for international market coverage
Ability to work standard business hours aligned with assigned region
Results-oriented mindset with a commitment to achieving activity and pipeline goals.

Benefits

Comp & perks

Structured learning and career development programs
Mental health program
Generous Paid Time Off policy
Paid medical leave
Child/Dependent care reimbursement
Education reimbursement
401k match, hardship loan program, access to financial wellness advisor
Comprehensive healthcare coverage including medical, dental, and vision