Business Development Representative – Fed/SLED

MarketStar

Business Development Representative handling sales opportunities in the Fed/SLED market. Focusing on lead follow-up, outbound prospecting, and collaboration with sales teams.

Posted 6/3/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $40,000 - $50,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

business developmentlead qualificationinside salesoutbound prospectingpipeline managementactivity trackinglead conversionmeeting generationsales engagement

Soft Skills

attention to detailstrong verbal communicationstrong written communicationcredibility buildingdiscovery conversationsorganizational skillsself-starter mindsetaccountabilitycoachabilityresilience

Tools & Technologies

CRM systemssales engagement toolsLinkedInemail

Industry Keywords

Fed/SLED marketpublic sectorlead sourcingprospecting strategiescampaign priorities

About the role

Key responsibilities & impact

Follow up quickly and consistently with leads generated from events, field marketing activities, webinars, and partner programs
Qualify leads by identifying business need, timeline, decision-making process, use case, and fit within the Fed/SLED market
Conduct outbound prospecting to uncover new opportunities within target federal, state, local, and education accounts
Use phone, email, LinkedIn, and other approved tools to engage prospects and drive meaningful conversations
Schedule qualified meetings and hand off validated opportunities to the appropriate sales team members
Maintain accurate and timely activity tracking, lead status updates, and notes within CRM systems
Partner closely with sales and marketing stakeholders to align follow-up strategy, messaging, and campaign priorities
Tailor outreach and discovery conversations to the procurement complexity, priorities, and language common in Fed/SLED environments
Meet or exceed key performance metrics related to outreach activity, lead conversion, meeting generation, and pipeline contribution
Continuously refine messaging, qualification approach, and prospecting strategies based on campaign results and market feedback

Requirements

What you’ll need

Experience in business development, lead qualification, inside sales, or outbound prospecting
Ability to manage a high volume of outreach while maintaining strong attention to detail and follow-through
Strong verbal and written communication skills, with the ability to build credibility quickly with prospects
Confidence in discovery conversations and the ability to identify legitimate business needs and opportunity fit
Familiarity with the Fed/SLED market and public sector buying environments
Ability to prospect into new accounts and build pipeline in addition to working inbound or event-sourced leads
Strong organizational skills and comfort managing multiple lead sources and priorities
Experience using CRM and sales engagement tools to manage pipeline activity and track performance
A self-starter mindset with a high level of accountability, coachability, and resilience
Ability to work cross-functionally with sales, marketing, and program stakeholders in a fast-paced environment

Benefits

Comp & perks

Structured learning and career development programs
Mental health program
Generous Paid Time Off policy
Paid medical leave
Child/Dependent care reimbursement
Education reimbursement
401k match, hardship loan program, access to financial wellness advisor
Comprehensive healthcare coverage including medical, dental, and vision