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Business Development Representative – Fed/SLED
MarketStarBusiness Development Representative handling sales opportunities in the Fed/SLED market. Focusing on lead follow-up, outbound prospecting, and collaboration with sales teams.
About the role
Key responsibilities & impact- Follow up quickly and consistently with leads generated from events, field marketing activities, webinars, and partner programs
- Qualify leads by identifying business need, timeline, decision-making process, use case, and fit within the Fed/SLED market
- Conduct outbound prospecting to uncover new opportunities within target federal, state, local, and education accounts
- Use phone, email, LinkedIn, and other approved tools to engage prospects and drive meaningful conversations
- Schedule qualified meetings and hand off validated opportunities to the appropriate sales team members
- Maintain accurate and timely activity tracking, lead status updates, and notes within CRM systems
- Partner closely with sales and marketing stakeholders to align follow-up strategy, messaging, and campaign priorities
- Tailor outreach and discovery conversations to the procurement complexity, priorities, and language common in Fed/SLED environments
- Meet or exceed key performance metrics related to outreach activity, lead conversion, meeting generation, and pipeline contribution
- Continuously refine messaging, qualification approach, and prospecting strategies based on campaign results and market feedback
Requirements
What you’ll need- Experience in business development, lead qualification, inside sales, or outbound prospecting
- Ability to manage a high volume of outreach while maintaining strong attention to detail and follow-through
- Strong verbal and written communication skills, with the ability to build credibility quickly with prospects
- Confidence in discovery conversations and the ability to identify legitimate business needs and opportunity fit
- Familiarity with the Fed/SLED market and public sector buying environments
- Ability to prospect into new accounts and build pipeline in addition to working inbound or event-sourced leads
- Strong organizational skills and comfort managing multiple lead sources and priorities
- Experience using CRM and sales engagement tools to manage pipeline activity and track performance
- A self-starter mindset with a high level of accountability, coachability, and resilience
- Ability to work cross-functionally with sales, marketing, and program stakeholders in a fast-paced environment
Benefits
Comp & perks- Structured learning and career development programs
- Mental health program
- Generous Paid Time Off policy
- Paid medical leave
- Child/Dependent care reimbursement
- Education reimbursement
- 401k match, hardship loan program, access to financial wellness advisor
- Comprehensive healthcare coverage including medical, dental, and vision
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentlead qualificationinside salesoutbound prospectingpipeline managementactivity trackinglead conversionmeeting generationsales engagement
Soft Skills
attention to detailstrong verbal communicationstrong written communicationcredibility buildingdiscovery conversationsorganizational skillsself-starter mindsetaccountabilitycoachabilityresilience