Marketing Pros

Performance Marketing Lead – DTC

Marketing Pros

full-time

Posted on:

Location Type: Remote

Location: South Africa

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 ZAR 55,000 - ZAR 60,000 per month

Job Level

Senior

About the role

  • Take ownership of account direction, not just reporting
  • Assess accounts and determine what should be happening, what needs to change, and what to prioritise next
  • Review performance across Meta Ads (primary focus), email campaigns, and landing pages
  • Identify what is working, what is not working, and what needs to change
  • Translate performance into clear actions and priorities
  • Turn performance insights into creative briefs, campaign actions, and execution tasks
  • Create clear tickets for designers, video editors, and email specialists
  • Ensure output aligns with strategy and performance goals
  • Manage delivery across 3–5 client accounts
  • Ensure timelines and deliverables are met
  • Coordinate across internal team members
  • Maintain structure in tools (Trello, Slack, etc.)
  • Build and refine pod processes to ensure repeatability, consistency, and scalability across accounts
  • Provide regular updates to clients via Slack or messaging on performance summaries, actions taken, and next steps
  • Maintain consistent communication between calls
  • Ensure clients understand what is happening, why it is happening, and whether performance is on track
  • Prepare Alex for client calls with performance summaries, key insights, and recommended actions
  • Join client calls where needed to support with technical depth and answer detailed questions
  • Not responsible for leading calls

Requirements

  • 5+ years in a digital agency environment
  • Strong experience in paid media (Meta), direct response marketing, and performance analysis
  • Deep familiarity with DTC / ecommerce marketing
  • Experience coordinating delivery across teams and can overlap with US hours
  • Experience managing multiple clients simultaneously
  • Strong operator mindset (executes, not just thinks)
  • Able to interpret performance data and act on it
  • Able to set direction for accounts
  • Able to direct creative and campaigns
  • Strong written communication
  • Confident in async client communication
  • Comfortable using AI tools to improve efficiency (AI-native mindset)
Benefits
  • 🏡Remote-First, Flexible Work Model
  • 🌍Global Visibility
  • 🤝Your Own South African Talent Partner
  • 📑Full-time South African Employment Contract
  • 🧾HR, Payroll & Taxes are taken care of!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediaperformance analysisdirect response marketingDTC marketingecommerce marketingcampaign managementdata interpretationcreative directionclient account managementdigital marketing
Soft Skills
strong written communicationoperator mindsetclient communicationcoordinationperformance insight translationprioritizationteam collaborationadaptabilityproblem-solvingtime management