Marketing Pros

Digital Marketing

• Support implementation of CRO recommendations across client accounts
• Improve homepages, product pages, and ecommerce layouts with a commercial lens
• Review competitor sites and identify conversion opportunities
• Help assess what's working, what isn't, and where the next gains are
• Build and adjust page concepts in Figma
• Create clean, commercially effective layouts — not just pretty ones
• Work within existing design systems and frameworks
• Implement feedback and iterate at pace
• Develop a working understanding of customer psychology, trust signals, and buying friction
• Study ecommerce hierarchy and product page best practice
• Run through live A/B tests with the founder — learning what performed, what didn't, and why
• Daily check-ins with the founder to review work, get direction, and build momentum
• Work one step ahead — preparing concepts and ideas for the founder to review and refine
• Stay in fast execution cycles across multiple client projects

Digital Marketing Analyst

Creative Strategist

• Translate the founders direction into clear creative briefs
• Work with the creative coordinator and freelancers to ensure output matches requirements
• Review and QA all creative before it goes live
• Provide feedback and iterate quickly
• Ensure creative aligns with performance goals, competitor benchmarks, and proven ad formats
• Monitor account performance across Meta Ad, landing page, and key funnel metrics
• Understand what is working, what is not working, and where issues may exist
• Surface insights clearly to the founder what’s off, why it might be off, and what has been tried
• Support a simple operating rhythm if performance is good → explain why, and if performance is off → identify issue and next steps
• Work closely with the media buyer
• Ensure campaigns are being set up and managed correctly
• Review outputs and flag issues
• Ensure creative is being tested properly
• Own execution across 3–5 client accounts
• Ensure all tasks are clearly defined, assigned, and completed on time
• Manage workflows in tools such as Trello / Slack
• Follow up on blockers and missed actions
• Provide structured weekly updates to the founder
• Prepare inputs for client calls
• Maintain clear visibility on account status, performance, and next steps
• Support ad copy creation on writing hooks, generating variations, and iterating based on performance
• Use AI tools to accelerate output
• Refine outputs to ensure they are usable and high quality

Performance Marketing

• Take ownership of account direction, not just reporting
• Assess accounts and determine what should be happening, what needs to change, and what to prioritise next
• Review performance across Meta Ads (primary focus), email campaigns, and landing pages
• Identify what is working, what is not working, and what needs to change
• Translate performance into clear actions and priorities
• Turn performance insights into creative briefs, campaign actions, and execution tasks
• Create clear tickets for designers, video editors, and email specialists
• Ensure output aligns with strategy and performance goals
• Manage delivery across 3–5 client accounts
• Ensure timelines and deliverables are met
• Coordinate across internal team members
• Maintain structure in tools (Trello, Slack, etc.)
• Build and refine pod processes to ensure repeatability, consistency, and scalability across accounts
• Provide regular updates to clients via Slack or messaging on performance summaries, actions taken, and next steps
• Maintain consistent communication between calls
• Ensure clients understand what is happening, why it is happening, and whether performance is on track
• Prepare Alex for client calls with performance summaries, key insights, and recommended actions
• Join client calls where needed to support with technical depth and answer detailed questions
• Not responsible for leading calls

Digital Marketing Analyst

Creative Strategist

Performance Marketing Lead – DTC