Marketing Pros

Marketing

• Manage and optimise Meta campaigns at scale (~$10k/day spend levels) for direct-response and lead-generation clients in finance and high-ticket niches.
• Build clean, logical campaign structures — durable naming, audience segmentation, testing frameworks, and pacing control.
• Balance automation with manual control; Meta is the tool, not the decision-maker.
• Optimise for profit, not platform metrics — track ROI via manual UTM-based revenue reporting, understanding how leads perform after acquisition.
• Collaborate with the team to link Meta’s cost-per-subscriber data to backend CRM revenue data, using these insights to guide budget reallocation and testing.
• Identify ads or audiences that produce profitable subscribers, even when topline metrics (e.g. CTR/CPL) differ.
• Work closely with the creative team to test angles, hooks, and offers.
• Analyse creative engagement metrics (hook rate, view-through, drop-off) and suggest concrete changes — “swap first 3 seconds,” “tighten CTA,” “rotate this image.”
• Communicate clearly: summarise what’s working, what’s failing, and what you’re testing next. Expect to present reasoning, not just numbers.
• Actively interpret campaign behaviour — know when to double down, when to cut, when to push creative refreshes, and when to challenge assumptions.
• Think beyond the dashboard: weigh trade-offs between cheaper leads and higher-quality subscribers.
• Bring actionable insights, not just reports — demonstrate curiosity and accountability for business results.

Media Buyer