Marketing Pros

Media Buyer

Marketing Pros

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Salary

💰 ZAR 55,000 - ZAR 60,000 per month

About the role

  • Manage and optimise Meta campaigns at scale (~$10k/day spend levels) for direct-response and lead-generation clients in finance and high-ticket niches.
  • Build clean, logical campaign structures — durable naming, audience segmentation, testing frameworks, and pacing control.
  • Balance automation with manual control; Meta is the tool, not the decision-maker.
  • Optimise for profit, not platform metrics — track ROI via manual UTM-based revenue reporting, understanding how leads perform after acquisition.
  • Collaborate with the team to link Meta’s cost-per-subscriber data to backend CRM revenue data, using these insights to guide budget reallocation and testing.
  • Identify ads or audiences that produce profitable subscribers, even when topline metrics (e.g. CTR/CPL) differ.
  • Work closely with the creative team to test angles, hooks, and offers.
  • Analyse creative engagement metrics (hook rate, view-through, drop-off) and suggest concrete changes — “swap first 3 seconds,” “tighten CTA,” “rotate this image.”
  • Communicate clearly: summarise what’s working, what’s failing, and what you’re testing next. Expect to present reasoning, not just numbers.
  • Actively interpret campaign behaviour — know when to double down, when to cut, when to push creative refreshes, and when to challenge assumptions.
  • Think beyond the dashboard: weigh trade-offs between cheaper leads and higher-quality subscribers.
  • Bring actionable insights, not just reports — demonstrate curiosity and accountability for business results.

Requirements

  • 4+ years hands-on Meta media buying experience in a direct-response/performance environment, including exposure to high-spend accounts (≈ $50k+/month)
  • Has owned the performance of lead-generation campaigns and been accountable for results (not just setup or reporting)
  • Comfortable independently making optimisation and budget decisions (scaling, reducing, or restructuring spend)
  • Understands how ads connect to funnel performance (leads → conversions → revenue)
  • Able to evaluate lead quality and optimise beyond platform metrics (CPL/CTR/CPM)
  • Has used performance data outside Ads Manager (e.g., sales feedback, conversion performance, or funnel results) to adjust campaigns
  • Able to interpret performance data and clearly explain reasoning and next steps to non-technical stakeholders
  • Proactive, organised, and takes ownership of outcomes
  • Experience in finance, investing, or high-ticket course verticals (Nice to have)
Benefits
  • 🏡Remote-First, Flexible Work Model
  • 🏢Shared Office Space in Cape Town
  • 🌍Global Visibility
  • 🤝Your Own South African Talent Partner
  • 🧑🏻‍🤝‍🧑🏾Social and Training Events
  • 📑Full-time South African Employment Contract
  • 🧾HR, Payroll & Taxes are taken care of!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta media buyingcampaign optimisationlead-generationaudience segmentationUTM-based revenue reportingcreative engagement analysisperformance data interpretationbudget decision-makingfunnel performance evaluationCPL/CTR/CPM optimisation
Soft Skills
communicationproactiveorganisedownershipcuriosityaccountabilitycollaborationanalytical thinkingproblem-solvingpresentation skills