Head of Growth Marketing, Direct Response Copywriter
Marketing.MBA: Digital Marketing Powerhouse
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇬 Bulgaria
Visit company websiteJob Level
Lead
Tech Stack
WordPress
About the role
- Build and execute the full-funnel growth strategy across paid, organic, email, and lifecycle marketing
- Serve as the sole copywriter crafting all ads, emails, landing pages, social posts, and product messaging
- Run experiments, measure performance, optimize messaging, and double down on what works
- Maintain ownership of all growth initiatives end-to-end—strategy → execution → iteration
- Develop and manage acquisition, activation, and retention strategies
- Own messaging frameworks, value propositions, funnel structure, and positioning
- Coordinate directly with product, design, and leadership to ensure alignment
- Write all marketing and product copy: Ads, Email sequences, Landing pages, Social content, In-app / product messaging, Blog and SEO content
- Craft clear, compelling SaaS messaging rooted in persuasion psychology
- Continuously refine copy based on metrics, behavior patterns, and testing insights
- Implement full-funnel campaigns across multiple channels
- Launch and optimize paid ads, nurture sequences, landing pages, and content assets
- Conduct A/B tests, analyze data, and iterate rapidly
- Own SEO/SEM copywriting end to end
Requirements
- 7–10+ years in direct response copywriting and growth marketing , ideally in B2B SaaS
- Proven success as the primary copywriter for multi-channel campaigns
- Native-level English (C2) with exceptional clarity, persuasion, and storytelling
- Deep understanding of B2B funnels, buyer psychology, and CRO
- Hands-on, self-directed operator comfortable owning everything solo
- Strong competence with tools like HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.
- Highly organized, analytical, and able to deliver under pressure
- Bonus: certifications (Copyhackers, HubSpot, Google Ads)
Benefits
- Full ownership: you are the marketing department
- Strategic freedom with the ability to execute your ideas instantly
- Build the messaging and growth engine from the ground up
- Remote-first flexibility with a fast-paced, highly dynamic culture
- Competitive salary, performance bonuses, and strong career growth potential
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct response copywritinggrowth marketingB2B funnelsbuyer psychologyCROSEO copywritingA/B testingdata analysispersuasion psychologymulti-channel campaigns
Soft skills
claritypersuasionstorytellingself-directedorganizationalanalyticalability to deliver under pressure
Certifications
CopyhackersHubSpotGoogle Ads