Director, Business Analytics

Marketbridge

Director of Business Analytics advising clients on B2B marketing measurement and performance. Translating data into executive insights and optimization recommendations for growth.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesLead💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and strategy, with a strong focus on multi-channel B2B marketing, campaign measurement frameworks, and effective communication with senior stakeholders. Proven ability to lead teams, develop analytics talent, and translate complex data into actionable insights.

Highest-signal resume keywords

Marketing AnalyticsB2B Marketing StrategyABM Campaign MeasurementGA4Google Ads

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsBusiness AnalyticsCampaign Measurement FrameworksData InterpretationKPI Definition

Soft Skills

Exceptional CommunicationStorytelling SkillsPeople LeadershipClient Engagement

Tools & Technologies

GA4Google AdsLinkedIn6senseDemandbaseHubSpotMarketoSalesforce

Industry Keywords

Multi-Channel MarketingDemand Generation CampaignsPaid Media MetricsPerformance ReadoutsCross-Functional Collaboration

About the role

Key responsibilities & impact

Act as a senior, trusted advisor to clients, explaining marketing performance, insights, and recommendations
Develop measurement frameworks aligned to campaign and business objectives
Translate complex data into clear narratives, executive summaries, and client-ready recommendations
Partner with Demand Strategy and Media teams to inform planning and optimization decisions
Establish and maintain KPI definitions, benchmarks, and reporting standards
Collaborate with channel and technical teams to validate tracking, data availability, and limitations
Guide clients through reporting needs, priorities, and interpretation of results
Lead performance readouts, retrospectives, and ongoing optimization discussions
Manage team assignments and support the development of analytics talent

Requirements

What you’ll need

8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
Extensive knowledge of ABM campaign measurement frameworks and success metrics
Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
Experience partnering cross-functionally with strategy, media, data, and client teams
People leadership experience and comfort balancing multiple client engagements
Eligibility to work in the United States or Canada without visa sponsorship

Benefits

Comp & perks

Flexible PTO
Summer Fridays
Paid parental leave (up to 16 weeks for birthing parents)
Company closure from Christmas to New Year’s
Comprehensive medical benefits
Free premium access to the Calm app
401(k) with a 3% company contribution (US Only)
Life insurance
Long-term disability coverage
AD&D coverage
Professional development fund ($500)
Continuous learning programs
Company-provided laptop and accessories
Monthly Wi-Fi and cell stipend
Exclusive discounts through Perkopolis