Director, Performance Marketing

Mariner

Director of Performance Marketing leading paid client acquisition at Mariner. Collaborates with Sales, Technology, and Digital teams to develop insight-driven campaigns.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels.
Translate growth strategy into actionable activation plans aligned with campaign and segment goals
Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments.
Lead campaign briefing and collaborate with creative teams on messaging and asset development
Ensure creative and messaging are informed by audience insights and optimized for channel performance
Partner with media and analytics teams to review performance and identify optimization opportunities
Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
Incorporate digital engagement signals into activation planning and optimization decisions
Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
Maintain a centralized repository of test learnings and support sharing of insights across teams
Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
Partner with Marketing leadership to support campaign priorities and activation timelines
Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
Provide creative feedback informed by channel performance, testing results, and user engagement behavior

Requirements

What you’ll need

8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
Experience executing multi-channel acquisition campaigns across creative and media partners
Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
Experience supporting or running digital-first testing and optimization programs
Proven ability to collaborate with senior stakeholders and cross-functional partners
Clear communicator who can translate insights into actionable recommendations.
Experience in financial services, wealth management, or other regulated industries (preferred)
Human-centered or experience-led marketing mindset (preferred)
Familiarity with marketing analytics tools, media dashboards, and testing methodologies (preferred)

Benefits

Comp & perks

Health insurance
retirement plans
paid time off
flexible work arrangements
professional development
bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdigital marketingintegrated marketingmulti-channel acquisition campaignsdigital-first testingoptimization programscampaign optimizationaudience targetingtest KPIstesting methodologies

Soft Skills

collaborationcommunicationproject managementinsight translationcreative feedbackstakeholder managementtime managementadaptabilityproblem-solvingstrategic thinking