Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.
Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists.
Own the NA field budget; source and negotiate vendors and sponsorships; manage POs.
Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout.
Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.
Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events.
Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).
Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries.
Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently.
Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.
Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals.
Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.
Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale.
Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail.
Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs.
Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).
Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.
Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings.
Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.

Requirements

Owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns.
ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.
Live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement.
Hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and use AI to prioritize accounts, personalize content, and accelerate follow-up.
Distinguish decision makers from practitioners and speak each persona’s language.
Go-getter and problem solver, spotting gaps, proposing solutions, and executing fast with a collaborative attitude.
Highly organized and transparent; enjoy planning in advance and using tools like spreadsheets, Monday.com/Asana, or Notion for building clear processes that keep stakeholders aligned.

Benefits

Health insurance
Life and disability insurance
Funds toward professional development resources
Flexible Paid Time Off (FPTO)
Paid holidays
Parental leave
Massive degree of flexibility and freedom

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingaccount-based marketing (ABM)event executiondata analysispipeline developmentcontent personalizationbuyer journey orchestrationmetrics-driven reportingvendor negotiationbudget management

Soft Skills

collaborative attitudeproblem solvinghighly organizedtransparencygo-getter mindsetcommunicationplanningadaptabilityleadershipstakeholder alignment