Paid Media Specialist

. Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.

Posted 5/6/2026contractRemote • 🇨🇴 ColombiaJuniorMid-LevelWebsite

Key responsibilities & impact

Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS.
Conduct audience research and segmentation to target ads effectively.
Analyze campaign data and generate reports to provide actionable insights and recommendations.
Collaborate with creative teams to develop compelling ad creatives and messaging.
Manage advertising budgets and allocate spend efficiently across campaigns and platforms.
Stay updated with the latest trends and best practices in paid media and digital advertising.

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
2+ years of experience managing paid media campaigns across multiple digital platforms.
Strong knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
Proficient in data analysis and performance tracking tools.
Experience with budget management and campaign optimization.
Excellent communication skills and ability to work collaboratively within a team.
Strong problem-solving skills and attention to detail.

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignscampaign optimizationdata analysisperformance trackingaudience researchsegmentationCTRCPCCPAROAS

Soft Skills

communication skillscollaborationproblem-solvingattention to detail

Certifications

Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Communications