Marketing Analytics Lead

Marathon Health

Marketing Analytics Lead designing marketing attribution models and dashboards for multiple channels at Marathon Health. Collaborating with teams to optimize member engagement and investment effectiveness.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,000 - $120,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement
Develop standardized campaign performance dashboards for use by the marketing team for optimization
Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off
Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior
Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations
Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

Requirements

What you’ll need

Bachelors degree in marketing or related field and 3-6 years of experience in marketing analytics, growth analytics, or a related function, ideally in consumer health, digital health, or subscription context; or equivalent combination of education and experience.
Proficiency in Tableau or equivalent BI tool; ability to build dashboards from scratch, not just maintain existing ones.
Strong SQL skills and comfort pulling data from multiple systems and sources.

Benefits

Comp & perks

Comprehensive Health & Wellness Benefits: Choice of 2 medical plans, 2 dental plans, and vision coverage, unlimited free mental health benefits and EAP resources, Rewards for challenges and healthy lifestyle activities
Family Friendly & Reproductive Health Benefits: Family-building and hormonal health benefits and paid parental leave
Time-Based Benefits: Generous PTO or FTO, Paid Holidays + A Day for What Matters
Financial Support: Company paid Basic Life and Disability insurance, Supplemental Life, Spending Accounts, 401(k) with employer match and graded vesting
Continuing Medical Education (CME) for maintaining and strengthening the knowledge, skills, and expertise of our health center teammates, as applicable

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing attributioncampaign performance analysisfunnel analysisincrementality testingA/B testingdata analysisSQLdashboard developmentdata interpretation

Soft Skills

analytical thinkingcollaborationcommunicationoptimization recommendations