Director, Digital Acquisition

MAPFRE

Director, Digital Acquisition optimizing the customer acquisition journey across MAPFRE's Personal Lines portfolio. Driving growth through data, AI, and cross-functional leadership in a dynamic environment.

Posted 6/25/2026full-timeWebster • Massachusetts • 🇺🇸 United StatesLead💰 $140,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Own & Transform the Acquisition Funnel
Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
Define and execute a funnel optimization strategy aligned with growth and profitability objectives
Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
Establish and manage KPIs, performance metrics, and optimization frameworks
Design and continuously improve a best-in-class digital quote experience
Identify friction points and streamline the customer journey across touchpoints
Use AI-powered personalization to tailor quote pathways and enhance user engagement
Lead A/B testing and experimentation programs to continuously improve performance
Utilize AI tools to accelerate testing cycles and predict outcomes
Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
Collaborate across Product, Pricing, IT, State Management, and Data & Analytics
Own and evolve the fraud prevention strategy across leads and quotes
Develop and manage dashboards, reporting tools, and performance insights

Requirements

What you’ll need

7+ years of experience in insurance, digital acquisition, or funnel optimization
Demonstrated success optimizing end-to-end customer acquisition journeys
Experience leveraging AI, predictive analytics, or automation tools in a business context
Strong understanding of insurance quoting processes and underwriting principles
Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
Strategic thinker with the ability to translate vision into execution
Proven ability to influence and align cross-functional stakeholders
Strong analytical, problem-solving, and communication skills

Benefits

Comp & perks

Competitive health coverage
Retirement plans
Paid time off
Flexible work options
Lifestyle perks like employee discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

funnel optimizationAI-driven insightspredictive analyticsA/B testingexperimentation frameworksdata-driven optimizationautomation toolsdigital quote experiencefraud prevention strategydashboard development

Soft Skills

strategic thinkinginfluencing stakeholderscross-functional collaborationanalytical skillsproblem-solvingcommunication skills