Marketing Operations and Analytics Program Manager

Mapbox

Marketing Operations and Analytics Program Manager at Mapbox focusing on driving growth through marketing analysis and technology. Collaborating within Marketing team to enhance processes and performance metrics.

Posted 7/16/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $136,850 - $185,150 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Tech marketing with a focus on data-driven decision-making, campaign performance measurement, and lead management processes. Proficient in utilizing advanced marketing tools and analytics to optimize marketing effectiveness and drive demand generation.

Highest-signal resume keywords

B2B Tech Marketing ExperienceAdvanced Hubspot ProficiencyGoogle Analytics ExpertiseSalesforce ExperienceStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringSegmentationPersonalizationWeb AnalyticsSQLData HygieneAttribution AnalysisMachine Learning AlgorithmsCampaign MeasurementMarketing Automation Governance

Soft Skills

Strong Interpersonal SkillsProject Management

Tools & Technologies

HubspotGoogle AnalyticsSalesforceGoogle SheetsExcel

Industry Keywords

Marketing PerformanceDemand GenerationMarketing Data SystemsLead Management ProcessesMarketing Effectiveness

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the analysis that informs marketing programs
Measure and evaluate marketing performance and support demand generation
Develop and maintain measurement plans with benchmarks for campaigns
Monitor performance and develop insights for optimizations
Own and improve marketing data systems and reporting
Manage list segmentation and scoring for targeted messaging
Oversee marketing side of lead management processes
Identify and document scalable processes for marketing effectiveness

Requirements

What you’ll need

B2B Tech marketing experience with at least 5+ years
Advanced experience with Hubspot, Google Analytics, and Salesforce
Strong analytical skills with marketing data
Experience with web analytics, CRM tools, SQL, Google Sheets/Excel
Proven experience with AI tools and machine learning algorithms
Ability to implement lead scoring, nurturing, segmentation, and personalization
Understanding of database structure, data hygiene, analytics, and attribution
Experience with governance of marketing automation platforms
Ability to manage multiple projects in a fast-paced environment
Strong interpersonal skills and ability to break down silos

Benefits

Comp & perks

Supportive health care
Parental leave
Flexibility for life events
Professional development opportunities