Manager, Strategic Marketing

Manulife

Manager of Growth and GTM for Manulife Bank leading strategies to drive sales and revenue. Collaborating with teams to ensure successful execution of initiatives for digital sales.

Posted 7/28/2026full-timeWaterloo • 🇨🇦 CanadaMid-LevelSenior💰 CA$85,300 - CA$135,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Growth and Go-To-Market (GTM) initiatives, with a strong focus on Agile operations and process optimization. Proven ability to collaborate with cross-functional teams and leverage technology to drive sales and revenue.

Highest-signal resume keywords

GTM Strategy ExecutionAgile Operations LeadershipProcess OptimizationCRM Proficiency (Salesforce)Cross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyGTM ExecutionAgile MethodologiesSprint PlanningBacklog ManagementProcess DesignData VisualizationMarketing AnalyticsTechnology LeveragingSales and Revenue Growth

Soft Skills

Strong Communication Skills

Tools & Technologies

SalesforceMarketing Analytics ToolsData Visualization Tools

Industry Keywords

Growth-Focused EnvironmentCross-Functional TeamsEnd-to-End DeliveryScalable Processes

About the role

Key responsibilities & impact

Lead the end-to-end execution and management of all growth, and GTM initiatives for Manulife Bank
Implement Growth and GTM strategies to drive sales and revenue
Collaborate closely with cross-functional teams to align execution with strategic priorities
Lead Agile operations for growth initiatives, including sprint planning and backlog management
Design and implement scalable processes to support Agile delivery and GTM execution

Requirements

What you’ll need

6+ years of experience in GTM strategies and execution, ideally within a growth-focused environment
Bachelor’s degree in Business, Marketing, or a related field; advanced degree preferred
Strong verbal and written communication skills
Experience in building and optimizing processes, with a track record of leveraging technology and AI to enhance efficiency
Proficiency in CRM (e.g., Salesforce), marketing analytics, data visualization tools
Demonstrated ability to manage the end-to-end and complex delivery of growth initiatives
Experience in leading Agile operations, including sprint planning, backlog management, and cross-functional collaboration

Benefits

Comp & perks

health, dental, mental health, vision insurance
short- and long-term disability
life and AD&D insurance coverage
wellness benefits
employee/family assistance plans
retirement savings plans (including pension)
global share ownership plan with employer matching contributions
financial education and counseling resources
generous paid time off program including holidays, vacation, personal, and sick days