Marketing Manager – Acquisition & Retention

Manulife

Marketing Manager overseeing acquisition and retention programs across affinity partners in the insurance sector. Leading campaign delivery, performance monitoring, and stakeholder collaboration.

Posted 6/24/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$73,725 - CA$122,875 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

performance marketinglifecycle marketingintegrated campaign managementmulti-channel acquisitionmulti-channel retentionanalytical skillsproblem-solving skillsdata analysis

Soft Skills

communication skillspresentation skillsinfluencing skillsattention to detailownership mindsetoperational rigorcross-functional leadership

Tools & Technologies

Adobe AnalyticsPowerBIpaid social platforms

Industry Keywords

regulated environmentinsurancefinancial services

About the role

Key responsibilities & impact

Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners
Campaign orchestration across paid media, email, content, direct mail, and digital experiences
Monitor in-flight performance and make data-backed recommendations on channel allocation
Create and deliver insight-driven presentations to internal and external stakeholders
Serve as the day-to-day marketing lead for assigned partners
Deliver campaigns with a high standard of accuracy and compliance in a regulated environment
Manage program budget inputs and operational tasks; flagging risks and variances early

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field
5+ years of progressive experience in performance marketing, lifecycle marketing, or integrated campaign management
Demonstrated experience owning multi-channel acquisition and/or retention programs end-to-end
Strong analytical and problem-solving skills; ability to translate data into decisions
Familiarity with key marketing platforms and measurement tools (e.g., adobe analytics, PowerBI, paid social platforms)
Proven ability to lead cross-functional stakeholders and agencies
Excellent communication and presentation skills; able to influence senior stakeholders
High attention to detail, ownership mindset, and strong operational rigor
Experience in insurance, financial services, or regulated industries (preferred)
Bilingualism (English and French) is an asset; proficiency required in Québec

Benefits

Comp & perks

health, dental, mental health, vision, short- and long-term disability insurance
life and AD&D insurance coverage
adoption/surrogacy and wellness benefits
employee/family assistance plans
retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
financial education and counseling resources
generous paid time off program including holidays, vacation, personal, and sick days
full range of statutory leaves of absence