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Director, Digital Customer Leadership Strategy – Insights
ManulifeDirector of Digital Customer Leadership Strategy & Insights responsible for strategic leadership in digital customer experience at Manulife. Collaborating with executive partners to drive business value and performance across digital platforms.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
digital transformationcustomer experienceanalyticsperformance measurementdata-driven decision-makingopportunity sizingtarget-setting forecastingperformance modelingbenchmarkingKPI monitoring
Soft Skills
strategic capabilitiesanalytical capabilitiescommunication skillsstorytellingstakeholder influencecross-functional collaborationexecutive decision supportcontinuous improvementnarrative developmentrisk identification
Tools & Technologies
AIagentic AIanalytics toolsdigital customer roadmapperformance management systemsdata visualization toolscustomer insights platformsbusiness execution frameworksmeasurement systemsautomation tools
Certifications & Qualifications
Bachelor’s degreeMBAadvanced degree
Industry Keywords
financial servicesregulated environmententerprise prioritiesgrowth ambitionscustomer experience objectivesdigital capabilitiesperformance gapsvalue driverssuccess metricsinsights
About the role
Key responsibilities & impact- Define and lead the Digital Customer Leadership (DCL) strategy, aligning to enterprise priorities, growth ambitions, and customer experience objectives
- Translate strategy into execution by developing an integrated digital customer roadmap with clearly defined success metrics, value drivers, and measurable outcomes
- Lead executive storytelling and decision support, translating strategy, performance, and insights into clear, compelling narratives for senior leadership
- Drive enterprise performance management by monitoring KPIs, identifying risks and opportunities, and enabling continuous improvement in digital and customer outcomes
- Leverage analytics and insights to set direction, priorities, and operating model for sustained impact, with a deep understanding of opportunity sizing, target-setting forecasting, and performance modeling
- Conduct external and internal benchmarking to identify performance gaps and differentiate customer experience and digital capabilities
- Partner cross-functionally (Technology, Data, Marketing, Product, Operations, Segments) to embed strategy, measurement, and insights into business execution
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred
- Significant experience in strategy, digital transformation, customer experience, analytics, or performance measurement, ideally within financial services or a complex, regulated environment
- Strong strategic and analytical capabilities, with a track record of using data to drive executive decision-making and business outcomes
- Exceptional communication, storytelling, and stakeholder influence skills
- Familiarity with AI and agentic AI capabilities to enhance analytics, automation, and decision-making, aligned with Responsible AI principles.
Benefits
Comp & perks- health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and statutory leaves of absence