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Director, Digital Customer Leadership Strategy – Insights
ManulifeDirector of Digital Customer Leadership Strategy & Insights responsible for strategic leadership in digital customer experience at Manulife. Collaborating with executive partners to drive business value and performance across digital platforms.
About the role
Key responsibilities & impact- Define and lead the Digital Customer Leadership (DCL) strategy, aligning to enterprise priorities, growth ambitions, and customer experience objectives
- Translate strategy into execution by developing an integrated digital customer roadmap with clearly defined success metrics, value drivers, and measurable outcomes
- Lead executive storytelling and decision support, translating strategy, performance, and insights into clear, compelling narratives for senior leadership
- Drive enterprise performance management by monitoring KPIs, identifying risks and opportunities, and enabling continuous improvement in digital and customer outcomes
- Leverage analytics and insights to set direction, priorities, and operating model for sustained impact, with a deep understanding of opportunity sizing, target-setting forecasting, and performance modeling
- Conduct external and internal benchmarking to identify performance gaps and differentiate customer experience and digital capabilities
- Partner cross-functionally (Technology, Data, Marketing, Product, Operations, Segments) to embed strategy, measurement, and insights into business execution
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred
- Significant experience in strategy, digital transformation, customer experience, analytics, or performance measurement, ideally within financial services or a complex, regulated environment
- Strong strategic and analytical capabilities, with a track record of using data to drive executive decision-making and business outcomes
- Exceptional communication, storytelling, and stakeholder influence skills
- Familiarity with AI and agentic AI capabilities to enhance analytics, automation, and decision-making, aligned with Responsible AI principles.
Benefits
Comp & perks- health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- adoption/surrogacy and wellness benefits
- employee/family assistance plans
- various retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and statutory leaves of absence
ATS Keywords
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Hard Skills & Tools
digital transformationcustomer experienceanalyticsperformance measurementdata-driven decision-makingopportunity sizingtarget-setting forecastingperformance modelingbenchmarkingKPI monitoring
Soft Skills
strategic capabilitiesanalytical capabilitiescommunication skillsstorytellingstakeholder influencecross-functional collaborationexecutive decision supportcontinuous improvementnarrative developmentrisk identification
Certifications
Bachelor’s degreeMBAadvanced degree