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Associate Marketing Manager – Retention/Expansion, Affinity Markets
ManulifeAssociate Marketing Manager leading marketing strategies for client retention and engagement at Manulife. Involves campaign management and collaboration with cross-functional teams.
About the role
Key responsibilities & impact- Develop and oversee comprehensive marketing strategies aimed at customer retention and expansion
- Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events
- Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI
- Informally mentor marketing specialists, providing guidance and support in their professional development
- Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer retention and expansion
- Oversee the creation and distribution of engaging content and marketing materials
- Utilize marketing automation tools to track retention and expansion
- Drive continuous improvement through testing, analysis, and optimization of marketing tactics
- Coordinate with external agencies and vendors to ensure seamless execution of marketing campaigns
- Develop and manage marketing budgets, ensuring efficient allocation of resources
- Stay updated on industry trends and competitor activities to identify new opportunities
- Present campaign results and strategic recommendations to senior management
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field (MBA or equivalent is a plus)
- 5+ years of experience in marketing with a focus on retention and expansion
- Proven track record of successful marketing campaign management and execution
- Strong leadership and team management skills
- Excellent analytical and problem-solving abilities
- Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software)
- Exceptional communication and presentation skills
- Experience with print and direct mail marketing strategies
Benefits
Comp & perks- Health, dental, mental health, vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid time off program including holidays, vacation, personal, and sick days
ATS Keywords
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Hard Skills & Tools
marketing strategy developmentmulti-channel marketingcampaign performance analysiscontent creationmarketing budget managementdigital marketingprint marketingdirect mail marketingcustomer retentioncustomer expansion
Soft Skills
leadershipteam managementanalytical skillsproblem-solvingcommunicationpresentation skillsmentoringcollaborationcontinuous improvementresource allocation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA or equivalent