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Sales Enablement Content Consultant, Group Benefits
ManulifeSales Enablement Content Consultant creating compelling sales materials at Manulife. Collaborating with multiple teams to enhance the organization’s group benefits business.
About the role
Key responsibilities & impact- Develop tailored shortlist presentations, proposal support materials, and capabilities decks that showcase organizational strengths and differentiators
- Create persuasive executive summaries and client centric sales narratives for proposals and finalist presentations
- Curate and organize content for capabilities decks, highlighting differentiators, success stories, and proof points
- Translate complex product, service, and operational information into clear, engaging stories and visuals that resonate with a decisionmaker audience
- Apply UX/UI design principles to elevate the clarity, flow, and engagement of presentations and sales content
- Produce interactive or animated elements for proposals and presentations using tools such as Adobe Creative Suite, Figma, or animation-enabled platforms
- Ensure content design enhances user experience, supports storytelling, and aligns with brand identity
- Collaborate closely with Marketing, Underwriting, and Distribution teams to gather insights and ensure content relevance
- Act as the voice of the customer, incorporating distribution and client feedback into sales materials and messaging
- Support distribution teams with customized, deal-specific content aligned to opportunity strategy and win themes
- Update, format, and enhance PowerPoint presentations using advanced layout, animation, and visual design techniques
- Create visually compelling and brand-compliant materials that position the organization as a leader in the market
- Review and edit content for clarity, accuracy, narrative cohesion, and persuasiveness
- Maintain an organized library of sales enablement materials, templates, and brand-aligned content
- Ensure all shortlists, presentations, and collateral adhere to brand standards and messaging guidelines
Requirements
What you’ll need- 3–7 years of experience in sales enablement, proposal writing, marketing communications, UX/UI, or presentation design
- Experience in group benefits, insurance, or financial services strongly preferred
- Degree or diploma in marketing, communications, UX/UI design, business, or a related field
- Strong storytelling ability with experience crafting client-focused sales narratives
- Advanced PowerPoint skills, including custom layouts, interactive elements, and animation
- Experience with design tools such as Adobe Creative Suite, Figma, or similar platforms
- Proficiency with UX/UI design and interaction design principles
- Familiarity with animation and motion graphics concepts
- Proficiency with sales enablement platforms (e.g., Seismic)
- Experience with GenAI video and other AI-powered sales enablement tools for creating engaging video content
- Strong writing, editing, and presentation skills
- Ability to synthesize complex information into clear and compelling visuals and narratives
- Proficiency with Microsoft Office Suite and presentation tools
- Bilingualism (English/French) is an asset.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementproposal writingmarketing communicationsUX designUI designpresentation designstorytellingadvanced PowerPoint skillsinteraction designvideo content creation
Soft Skills
strong writing skillsediting skillspresentation skillsability to synthesize informationclient-focused narrative craftingcollaborationorganizational skillsattention to detailpersuasivenesscustomer advocacy