AVP, Sales Enablement

Manulife

Leads Retail Sales Enablement for North America at Manulife, owning strategy and delivery of tools and programs for sales teams.

Posted 4/30/2026full-timeBoston • 🇺🇸 United StatesLead💰 CA$129,800 - CA$241,200 per yearWebsite

About the role

Key responsibilities & impact

Set the North America Retail Enablement roadmap across CRM, selling tools, content/engagement platforms, reporting/insights, and AI-enabled capabilities.
Own CRM outcomes (Salesforce), including platform improvements, workflow simplification, data quality, and field adoption.
Lead enablement launches and changes end-to-end: communications, training, readiness, leadership alignment, and hypercare.
Run the operating model for key tools (e.g., content management/engagement platforms), including vendor management and clear business ownership.
Build and track adoption and impact metrics (usage, satisfaction, productivity, sales outcomes where available) and use them to prioritize work.
Partner with Marketing to improve lead management and advisor engagement workflows, integrating sales and marketing insights where appropriate.
Advance the AI enablement agenda: identify practical use cases, guide pilots/MVPs, and work with Tech/Data/Risk on scalable paths to production.
Lead and develop a high-performing enablement team; set clear priorities, simplify processes, and create a sustainable pace of delivery.

Requirements

What you’ll need

8+ years in sales enablement, revenue enablement, sales operations, CRM/product ownership, or sales technology leadership.
Asset management experience is a must.
Proven ability to drive adoption and change management for field sales teams (clear comms, practical training, leader enablement).
Experience managing vendors/platforms and setting governance, standards, and ways of working.
Strong cross-functional leadership: you can align Sales, Marketing, Technology, Analytics, and Risk to deliver outcomes.
Comfortable with innovation and experimentation (AI/advanced analytics a plus), balanced with operational rigor and risk awareness.
Clear, concise communicator with strong executive presence and stakeholder management skills.
Ability to thrive in a fast-paced, dynamic environment and with evolving needs that require frequent re-prioritization.
Able to balance short term high value wins while continuing to drive longer term strategic initiatives.
Team player with a winning attitude.

Benefits

Comp & perks

health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
adoption/surrogacy and wellness benefits
employee/family assistance plans
various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
financial education and counseling resources
generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMSalesforcedata qualityworkflow simplificationAI-enabled capabilitieslead managementchange managementadoption metricsvendor managementadvanced analytics

Soft Skills

cross-functional leadershipclear communicationexecutive presencestakeholder managementteam playerinnovationoperational rigoradaptabilityprioritizationtraining