Digital Product Manager

Manulife

Digital Product Manager at Manulife shaping digital product initiatives and enhancing user experiences. Collaborating across teams to meet business goals and exceed customer expectations in a flexible environment.

Posted 4/29/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $73,350 - $122,250 per yearWebsite

Tech Stack

Tools & technologies

AEMSitecore

About the role

Key responsibilities & impact

Lead the implementation of digital product initiatives
Shape marketing objectives to ensure digital experiences are intentional and discoverable
Work within a cross-functional team to prioritize the product backlog
Deliver iterative value and enhance user experiences
Define, track, and analyze key product, content, and engagement KPIs
Collaborate with measurement teams for accurate reporting
Execute against a digital roadmap that modernizes platforms
Support go-to-market and adoption efforts

Requirements

What you’ll need

Minimum 5 years of experience in marketing roles
1–2 years of experience supporting or owning digital products with demonstrated delivery outcomes
Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Analytics) and KPI-driven optimization
Strong analytical and problem-solving skills with the ability to translate data and insights into action
Effective communication and collaboration skills across product, design, engineering, and marketing teams
Bachelor’s degree preferred or equivalent practical experience
Experience partnering with content, brand, SEO, or marketing teams
Working knowledge of enterprise digital platforms (e.g., Adobe Experience Manager, Sitecore, Salesforce)
Awareness of personalization tools (e.g., Adobe Target, Optimizely) and consent/privacy considerations
Experience working with design systems and scalable digital workflows
Familiarity with agile delivery tools such as Jira or Rally
Customer-centric mindset with experience synthesizing qualitative and quantitative feedback
Awareness of emerging technologies, including AI, and their potential application to digital experiences

Benefits

Comp & perks

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short- and long-term disability
Life and AD&D insurance coverage
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans (including pension/401(k) savings plans and global share ownership plan)
Financial education and counseling resources
Up to 11 paid holidays
3 personal days
150 hours of vacation
40 hours of sick time or more where required by law

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Hard Skills & Tools

digital product managementdigital analyticsKPI optimizationagile methodologiesdesign systemsdigital workflowsdata analysisuser experience enhancementcontent strategypersonalization tools

Soft Skills

analytical skillsproblem-solvingcommunicationcollaborationcustomer-centric mindsetcross-functional teamworkstrategic thinkingadaptabilityleadershipcreativity