Talent Marketing Specialist, Consultant

ManpowerGroup

Talent Marketing Specialist managing event marketing and sourcing campaigns for global talent acquisition. Executing GTM strategies and optimizing paid media for candidate pipelines.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $30 - $33 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and executing go-to-market campaigns, managing paid media budgets, and optimizing event performance through data analysis. Proficient in leveraging marketing automation platforms and storytelling to enhance candidate and customer engagement.

Highest-signal resume keywords

Digital Campaign ManagementEvent Marketing AutomationPaid Media Budget ManagementPerformance AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign OptimizationA/B TestingAudience TargetingData Analysis

Soft Skills

StorytellingContent Creation

Tools & Technologies

Google AnalyticsZoom WebinarEloquaAJOPaid Ads Managers

Industry Keywords

GTM CampaignsEvent PlanningMarketing StrategyPerformance MetricsWebinars

About the role

Key responsibilities & impact

Design and execute GTM-style campaigns across events and Indeed sourcing
Define strategies, audience targeting, manage paid media budget
Lead end-to-end planning, execution, and optimization of events
Consolidate performance data to analyze campaign performance
Run A/B testing strategies and improve campaign performance

Requirements

What you’ll need

3+ years of relevant marketing experience launching and scaling digital campaigns
Marketing background is strictly required; this is not a standard recruiting position
Proven success leading and organizing cross-functional marketing efforts for events, digital webinars, or conferences
Experience with event/marketing automation platforms (Zoom Webinar/Eloqua) is required
Experience managing significant paid advertising budgets and optimizing ad spend through performance analysis
Strong storytelling and content skills for candidate and customer-facing
Proficiency with marketing platforms such as Google Analytics, Zoom Webinar, Eloqua, AJO, and paid ads managers
Bachelor's degree in Marketing, Business, or related field preferred

Benefits

Comp & perks

Medical
Dental
Life insurance
Disability for Staff and Consultants
401K