Recruitment Marketing Specialist – EU

ManpowerGroup Talent Solutions

Recruitment marketing specialist managing paid digital campaigns for ManpowerGroup Talent Solutions. Optimizing media buying, audience targeting, budgets, and performance across global advertising platforms.

Posted 8/5/2026full-timeRemote • 🇪🇺 Anywhere in EuropeJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, managing, and optimizing paid digital media campaigns across various platforms, with a strong focus on ROI, audience engagement, and compliance with advertising regulations. Proficient in data analysis and collaboration with cross-functional teams to achieve client objectives and improve campaign performance.

Highest-signal resume keywords

Media BuyingPaid Digital AdvertisingCampaign ManagementGoogle AdsPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CPC AnalysisCPM AnalysisCTR AnalysisCPA AnalysisROAS AnalysisAudience ResearchKeyword ResearchMarket Trend AnalysisA/B TestingConversion Tracking

Soft Skills

CollaborationCommunicationStrategic PlanningPresentation SkillsTime Management

Tools & Technologies

MetaYouTubeCTV/OTTLinkedInGoogle Analytics

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

Digital MediaAdvertising Best PracticesPrivacy RegulationsData RegulationsCampaign Performance

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize paid digital media campaigns across Google Ads, Meta, YouTube, CTV/OTT, LinkedIn, and emerging media channels
Develop media buying strategies aligned with client objectives, KPIs, target audiences, and budgets
Monitor campaign performance and optimize ROI, conversion rates, engagement, lead quality, and effectiveness
Analyze CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data
Conduct audience research, competitive analysis, keyword research, and market trend analysis
Manage advertising budgets, pacing, bidding strategies, and spend allocation
Collaborate with creative, recruitment marketing, sales, and business innovation teams
Support A/B testing for ad creative, copy, landing pages, audience segmentation, and bidding strategies
Ensure campaign setup, tracking, UTM management, conversion tracking, and reporting accuracy
Improve campaign workflows, reporting processes, and cross-team collaboration
Monitor digital media trends, platform updates, algorithm changes, and advertising best practices
Work with global and regional teams to ensure consistency, scalability, and alignment
Participate in professional development, training, team meetings, and strategic planning
Ensure compliance with organizational policies, platform guidelines, and privacy/data regulations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent working experience
Advanced English required
2+ years of experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management
Proven experience managing campaigns across Google Ads, Meta, LinkedIn, and other digital advertising platforms
Strong experience optimizing digital marketing campaigns to improve ROI, lead generation, conversion performance, and audience engagement
Experience managing multiple campaigns, budgets, priorities, and stakeholders simultaneously in a fast-paced environment
Certifications in Google Ads, Meta Blueprint, Google Analytics, or related platforms preferred
Experience working with global or regional teams and cross-functional stakeholders preferred
Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams preferred
Additional languages preferred

Benefits

Comp & perks

Access to learning, development, and coaching
Collaborative and inclusive environment
Opportunities to grow, contribute, and build sustainable careers