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Campaign Monetisation Specialist – E-commerce
Manning Global AGCampaign Monetisation Specialist developing monetisation strategies for UK e-commerce campaigns. Collaborating across teams to optimize revenue opportunities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing monetisation strategies, leveraging data analysis to drive revenue growth and improve campaign performance. Proficient in building frameworks for ROI measurement and establishing effective communication with cross-functional teams.
Highest-signal resume keywords
Monetisation Strategy DevelopmentData Analysis and ROI MeasurementPerformance MarketingStakeholder CommunicationE-Commerce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Advanced ExcelSQLRevenue OperationsCampaign CommercialisationAnalytical Skills
Soft Skills
Clear CommunicationCommercial Thinking
Industry Keywords
E-CommerceGrowth StrategyAdvertisingMerchant SegmentationBusiness Case Development
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own and develop monetisation strategies for campaign-led commercial initiatives, helping convert traffic and merchant demand into scalable revenue opportunities.
- Plan and execute monetisation programmes such as advertising packages, brand amplification initiatives and new campaign monetisation pilots.
- Build monetisation target frameworks, including revenue goals, ROI measurement, attribution logic and scale-up criteria.
- Partner with Product, Commercial, Campaign, Marketing, Finance and Data teams to improve package flexibility, operational efficiency and merchant adoption.
- Define merchant segmentation, value propositions and go-to-market approaches for monetisation programmes.
- Establish budget governance and spend-efficiency tracking, including regular performance reviews across investment, return and commercial impact.
- Analyse monetisation performance, merchant behaviour, package uptake, campaign efficiency and revenue contribution.
- Translate data into actionable recommendations to improve ROI, adoption, revenue performance and future campaign planning.
- Build repeatable playbooks, SOPs and reporting mechanisms to help monetisation initiatives scale effectively.
- Support quarterly and annual planning by contributing to monetisation roadmaps, success metrics and business cases for future investment.
Requirements
What you’ll need- 3+ years of experience in e-commerce, monetisation, growth strategy, performance marketing, advertising, revenue operations, consulting or a related internet business function.
- Proven experience owning complex business initiatives end to end, ideally involving monetisation programmes, campaign commercialisation, ad products, seller growth or platform revenue projects.
- Strong commercial thinking, with the ability to connect business goals, merchant incentives, user experience and platform economics.
- Excellent analytical skills, with the ability to use data to size opportunities, define targets, evaluate ROI and influence business decisions.
- Advanced Excel skills are required.
- SQL or similar analytical capability would be highly beneficial.
- Clear communication skills in English, with the ability to influence stakeholders and drive alignment across local and regional teams.
- Bachelor’s degree or above in Business, Economics, Marketing, Finance, Engineering, Data or a related field.
Benefits
Comp & perks- Fully remote but occasional travel