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Merchandise Strategy Specialist – E-commerce Campaigns
Manning Global AGMerchandise Strategy Specialist developing and executing strategies for UK e-commerce campaigns. Focused on driving GMV growth and improving campaign performance.
Core Competencies
Role fitCore Competencies
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Demonstrates expertise in developing and optimizing e-commerce strategies through data-driven insights, with a strong focus on campaign performance, stakeholder collaboration, and analytical problem-solving. Proficient in leveraging tools like Excel and SQL to enhance decision-making and drive business growth.
Highest-signal resume keywords
E-Commerce Strategy DevelopmentData Analysis and InsightsCross-Functional CollaborationCampaign Performance OptimizationStakeholder Management
ATS Keywords
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Hard Skills
Data AnalysisE-CommerceCampaign ManagementA/B TestingExcelSQLData VisualizationMerchandise StrategyBusiness StrategyOperations
Soft Skills
Analytical SkillsProblem-SolvingCommunicationAdaptabilitySelf-Motivation
Industry Keywords
RetailBrand ManagementUser AcquisitionConversion RateAverage Order ValueGMVMarket TrendsCompetitor AnalysisMerchant RecruitmentDynamic E-Commerce Environment
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Develop and optimise end-to-end merchandise strategies for UK e-commerce campaigns, including seasonal promotions and major sales events, by analysing industry trends, competitor activity, and user insights.
- Support initiatives that directly drive GMV, conversion rates, average order value, and overall campaign performance.
- Design merchant incentive mechanisms using platform resources such as traffic support, subsidies, and data tools to attract high-quality merchants and competitively priced products.
- Collaborate with Account Management and Business Development teams to expand merchant coverage and improve merchant recruitment efficiency.
- Create targeted subsidy strategies for campaigns and conduct A/B testing to optimise subsidy ROI, supporting user acquisition and repeat purchase growth.
- Coordinate with Product, Data Analytics, Engineering, and Operations teams to consolidate product feature requirements and support the development of data infrastructure.
- Use data-driven insights to adjust campaign strategies, improve performance, and align key stakeholders.
Requirements
What you’ll need- At least 1 year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a related field.
- Bachelor’s degree or above, ideally in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.
- Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable business insights.
- Proficiency in Excel is required; SQL and data visualisation tools would be highly beneficial.
- Strong cross-functional communication and stakeholder management skills.
- Ability to work effectively with Business Development, Product, Data, Engineering, and Operations teams.
- Self-motivated, adaptable, and comfortable working in a fast-paced, dynamic e-commerce environment.
Benefits
Comp & perks- Remote Job 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score