Marketing

• Define the business unit’s vision and global strategy, own standards and guidelines, and establish systems to strengthen brand positioning.
• Oversee global brand activities and lead the regional marketing community.
• Drive brand awareness, customer satisfaction, and profitable growth in alignment with business objectives.
• Provide leadership to regional Brand and Trade Marketing organizations.
• Develop and maintain a globally consistent brand architecture and roadmap aligned with company goals.
• Coordinate the global Brand Management team and guide regional marketing functions.
• Oversee the development and continuous improvement of systems, tools, processes, and services.
• Promote a culture of customer centricity, data-driven decision-making, and continuous improvement.
• Lead digital transformation initiatives through data excellence, advanced analytics, and AI adoption.
• Define and enforce global standards and processes while sharing best practices across the organization.
• Monitor performance through a comprehensive KPI framework and ensure effective governance and reporting.
• Manage the global marketing planning process to optimize regional investments during annual business planning.
• Collaborate cross-functionally with product management, pricing, sales, R&D, and executive leadership.

Director Global Brand & Trade Marketing, Automotive Aftermarket

Junior Marketing Manager