Manila Recruitment

Paid Media Specialist

Manila Recruitment

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Plan, launch, and manage paid campaigns across Meta and TikTok Ads Manager, handling end-to-end execution including targeting, creative setup, bidding, and budget allocation.
  • Continuously monitor and optimise campaigns based on real-time data, adjusting creative, audiences, or bidding strategies to improve KPIs and scale winners.
  • Collaborate with the content and strategy teams to test and evolve ad creative, and share data-driven feedback to improve performance.
  • Build performance reports and deliver insights in a clear, actionable way.
  • Translate numbers into strategic recommendations for budget, targeting, and creative.
  • Stay ahead of changes and updates on Meta and TikTok

Requirements

  • 6+ years of hands-on experience managing paid social campaigns (Meta, TikTok).
  • Proven experience managing budgets of $5,000 USD/month or more.
  • Strong communication skills—you can confidently present insights and campaign performance.
  • You understand what drives clicks, not just how to optimise bids.
  • You think beyond media buying and understand how creative, offers, and landing pages influence results.
  • You’re familiar with creator-led content (not just polished brand ads).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid campaignsMeta Ads ManagerTikTok Ads Managercampaign optimisationbudget allocationdata analysisperformance reportingKPI managementaudience targetingbidding strategies
Soft Skills
communication skillscollaborationstrategic thinkingdata-driven feedbackpresentation skills