Senior Director of Digital
Mane Addicts
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Reports to: CEO
- Location: Los Angeles, CA - hybrid (2-3 days in-office)
- Lead all digital revenue channels - Amazon, DTC, TikTok Shop, paid media, and full-funnel performance analytics.
- Be a critical partner to the CEO, Marketing, Creative, Operations, and Finance teams.
- Ensure every digital touchpoint ladders up to profitable, scalable growth.
- Own HeyMane.com P&L, strategy, and revenue + conversion performance across all pages.
- Develop and execute retention programs across email, SMS, and lifecycle.
- Build a scalable acquisition roadmap tied to revenue, CAC, and LTV goals.
- Drive landing page optimization, CRO, and site experimentation.
- Build clear channel testing roadmaps & DTC merchandising plans.
- Improve onsite UX in close partnership with Creative & Product.
- Identify priority growth channels and test into them with clear hypotheses and KPIs.
- Own Amazon P&L, strategy, and roadmap to scale growth and hit revenue targets.
- Lead all Amazon advertising programs to drive efficient TACOS.
- Develop pricing & promo guardrails to prevent channel conflict, and improve margins.
- Partner with Operations on inventory planning and forecasting.
- Own channel-specific assortment strategy for DTC vs Amazon.
- Develop and execute paid media strategy across various platforms.
- Collaborate with cross-functional teams to build high-performing asset pipelines.
- Build structure, process, and digital rigor within a fast-moving organization.
Requirements
- 8+ years of experience
- Strong experience owning Amazon end-to-end (must have)
- Proven track record of scaling a high-growth consumer brand (beauty or adjacent categories)
- Deep DTC experience including CRO, lifecycle, funnels, and channel testing
- Experience scaling a brand on TikTok Shop a plus
- Paid media fluency across Meta, TikTok, Google Ads, and AMZ
- Strong analytical orientation with the ability to build models and forecasts
- Experience collaborating cross-functionally with Marketing & Creative
- Ability to move between high-level strategy and hands-on execution
- Comfortable in fast-paced founder-led environments
- Builder mindset: systems, processes, and structure where needed
- Experience with Shopify, Attentive, Triple Whale, Power BI, Google Analytics, a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital revenue channelsCROlifecycle marketingchannel testingpaid media strategyP&L managementgrowth scalinganalyticsforecastingacquisition roadmap
Soft skills
collaborationstrategic thinkinghands-on executionbuilder mindsetanalytical orientationcommunicationleadershiporganizational skillsadaptabilityproblem-solving