National Commercial Manager

Manay CPA Accounting & Tax Services

National Commercial Manager leading growth in the U.S. for a premier decorative panels manufacturer.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Manage and develop existing U.S. distributor relationships to drive sales, product penetration, and distributor profitability within the Decorative Panels, Laminate Flooring, and Surface Systems categories.
Acquire new regional distributors across decorative panel, flooring, and building product channels while building compelling value propositions for business partners.
Establish and manage the company’s U.S. sales organization, leading future regional sales managers, sales representatives, and support teams.
Optimize sales processes, reporting, and performance frameworks to build a scalable organization for long-term growth.
Design and oversee the Architectural Channel Development Program, cultivating strong relationships with architects, interior designers, developers, and specifiers.
Enhance brand visibility across residential, hospitality, office, and mixed-use projects to ensure products are specified during early design phases.
Lead customer discovery, market validation, competitor analysis, and price verification to help define the North American "Core Collection" product lines.
Share critical market data and customer feedback with internal Product, R&D, and Operations teams.
Position the brand within the accessible premium segment, elevating awareness among architects, designers, dealer networks, cabinet/component manufacturers, and contractors.
Lead trade shows, dealer events, and market development activities to strengthen specification rates and brand equity across the region.

Requirements

What you’ll need

Minimum 7 years of experience in Decorative Panels, Laminate Flooring, Surface Systems, or related industries
Minimum 3–5 years of managerial experience in sales, business development, distributor management, or commercial leadership roles
Demonstrated success in scaling a business line, region, or product category within the U.S. market
Proven track record in distributor development and dealer channel management, with experience acquiring new distributors and growing existing accounts
Experience with architectural channels and the product specification process
An established network of relationships within the U.S. market across distributors, flooring dealers, architects, interior designers, and building product channels
Strong commercial, analytical, and leadership skills
An entrepreneurial mindset combined with a strong discipline for KPIs and performance metrics
Experience working with cabinet manufacturers or cabinet component manufacturers is a plus
Experience working with international or European manufacturers is a plus
Proficient in Microsoft Office and similar software tools, with hands-on CRM experience
Valid driver’s license and willingness to travel domestically and internationally as needed
Valid work authorization in the U.S.

Benefits

Comp & perks

Competitive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales managementbusiness developmentdistributor managementcommercial leadershipmarket validationcompetitor analysisproduct specificationscaling business linesanalytical skillsKPI management

Soft Skills

leadershipentrepreneurial mindsetrelationship buildingcommunicationteam managementcustomer discoverystrategic thinkingproblem-solvingcollaborationnegotiation

Certifications

valid driver’s licensevalid work authorization in the U.S.