Management Leadership for Tomorrow

Associate, B2C Marketing

Management Leadership for Tomorrow

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution.
  • Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants.
  • Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams.
  • Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences.
  • Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness.
  • Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness.
  • Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value.
  • Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals.
  • Conduct market research and support content planning based on trends and engagement insights.
  • Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications.
  • Perform other duties as assigned

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience in marketing or communications, with a focus on B2C or audience engagement.
  • Strong written and verbal communication skills with an ability to tailor messaging for different audiences.
  • Experience managing or supporting paid media and social campaigns (Facebook Ads Manager, Google Ads, LinkedIn, etc.) preferred.
  • Proficiency with marketing tools such as Hubspot, Canva, or similar platforms is a plus.
  • Strong written and verbal communication skills
  • Detail-oriented with excellent organizational and multitasking abilities
Benefits
  • Access to LinkedIn Learning, Harvard Business Review, and MLT-hosted sessions to grow your skills and expand your network
  • Team retreats, employee recognition, and Employee Affinity Groups (EAGs) that celebrate our wins and deepen community
  • Opportunities to connect through virtual socials, fireside chats, and coffee chats
  • Use of AI-driven tools and cutting-edge technology to bring bold ideas to life
  • Work Together Wednesdays dedicated to team collaboration, brainstorming, and alignment
  • 15+ days of paid time off annually, plus 10 paid holidays
  • Early wrap-ups on Summer Fridays so you can enjoy more daylight and downtime
  • Focus Fridays dedicated to deep work, self-reflection, and personal development
  • Wellness sessions with colleagues to build mental health resilience and manage stress
  • Hybrid or remote roles designed to give you the flexibility needed to do your best work
  • In-person collaboration opportunities, such as retreats, local gatherings, and flexible modern workspaces that reduce isolation and build community
  • High-quality shared workspaces designed to foster collaboration, creativity, and connection
  • Seamless digital tools and platforms designed to keep you connected, focused, and supported regardless of location
  • Wellness resources designed to support your mental, physical, and emotional well-being
  • Access to exclusive perks and discounts on travel, entertainment, and everyday essentials through MLT’s employee benefits platform.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingB2C engagementcampaign planningcontent coordinationpaid media managementmarket researchdata analysisemail marketingsocial media marketingco-marketing strategies
Soft skills
communicationorganizational skillsmultitaskingdetail-orientedcollaborationinsight generationrelationship managementadaptabilitycreativityleadership