Mammoth Growth

Marketing Analyst

• Execute incrementality tests using established causal impact frameworks (Google CausalImpact, synthetic controls, matched markets)
• Run multiple tests per week to determine statistically significant wins for SEO initiatives
• Design and analyze matched market experiments to isolate SEO impact from confounding factors
• Implement statistical power analysis to optimize test design and reduce time-to-results
• Translate test results into clear, actionable recommendations for SEO roadmap decisions
• Monitor SEO performance metrics and surface meaningful performance deviations
• Build repeatable analytical workflows that standardize test execution
• Document methodologies for knowledge transfer to internal teams

Marketing Analyst, Data Scientist – SEO, Marketing Analytics