Senior Performance Marketing Manager – Paid Social
mammaly | B Corp
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Independently scale Meta campaigns with a focus on profitable new customer acquisition
- Passionate analysis of the entire funnel from the first ad click through to checkout
- Develop and optimize scalable direct-response funnels
- Drive the strategic development of the creative strategy
- Close collaboration with direct response copy, creative strategy, and CRO
- Build a structured creative-testing framework
- Data-driven management guided by KPIs
Requirements
- At least 2 years of hands-on experience in paid social advertising (Meta)
- At least 2 years of experience in e-commerce (ideally in supplements, beauty, or cosmetics)
- Solid understanding of direct response marketing and performance funnels
- You don’t just analyze numbers — you derive concrete hypotheses and tests from them
- You know that static ads and classic UGC are important, but you also recognize that long-form formats like VSLs are shaping the future of D2C
- Experience in conceptualizing or strategically co-developing performance creatives
- Structured, independent, and solution-oriented working style
- Fluent in German and English
Benefits
- 100% flexible workday arrangements
- High-quality hardware of your choice (Mac or Windows)
- Work from home or at the office in Berlin
- Free drinks and snacks at the office
- 75% employee discount on orders up to a value of €100 per month
- Company pension scheme (bAV)
- Company health insurance (bKV)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social advertisingdirect response marketingperformance funnelscreative strategycreative-testing frameworkdata analysishypothesis developmentperformance creativeslong-form formatsD2C
Soft Skills
independent workingsolution-orientedcollaborationstructured approachdata-driven management