mammaly | B Corp

Brand Director

mammaly | B Corp

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • Brand strategy & identity: Develop and implement comprehensive brand strategies that support Mammaly's business objectives and value proposition
  • Develop and refine Mammaly's visual identity and brand story
  • Develop visual identity and storytelling for specific products
  • Ensure brand consistency across all channels and touchpoints, online and offline
  • Implement robust processes and clear ownership
  • Campaigns & content: Develop a 360° content calendar
  • Plan, execute and optimize multichannel marketing campaigns and content for customer acquisition
  • Support ongoing customer acquisition with optimized, tested creative assets
  • Collaborate with internal teams and external partners to create compelling marketing materials
  • Influencer marketing: Develop influencer marketing strategy, plan budgets and identify relevant influencers
  • Scale influencer partnerships to increase brand awareness, engagement and loyalty
  • Customer insights: Use market and customer analysis to identify trends, preferences and opportunities
  • Implement feedback mechanisms to optimize campaigns from concept through execution
  • Collaboration & leadership: Work with cross-functional teams to ensure brand coherence
  • Manage external agencies for effective execution of marketing initiatives
  • Budget & innovation: Develop and manage the brand marketing budget for maximum impact
  • Monitor and report on KPIs to evaluate effectiveness
  • Monitor trends, technologies and competitors to identify opportunities for innovation
  • Introduce new, creative marketing strategies to differentiate Mammaly
  • Team leadership & development: Build, lead, mentor and motivate a high-performing marketing team
  • Foster a culture of creativity, collaboration and continuous improvement

Requirements

  • More than 6 years of experience in brand marketing in a senior role, ideally in D2C/e-commerce and physical goods
  • Digital native, community builder and expert at communicating the functional benefits of products
  • Proven track record in developing and implementing branding strategies
  • Affinity for the pet industry with a solid understanding of market and consumer trends
  • Expertise in all relevant e-commerce topics, particularly D2C
  • Holistic understanding of the interactions between acquisition, brand and retention (KPIs)
  • Strong in team leadership, mentoring and motivation
  • Fluent in German and English; must reside in Germany
Benefits
  • 100% flexible working hours
  • Provision of necessary equipment for home office
  • Choice of high-end Mac or Windows setup
  • Work from home or from our Berlin office
  • Free coffee, tea, snacks, fresh fruit and breakfast cereals
  • 75% employee discount on orders up to €100 per month
  • Occupational pension, company health insurance and much more included as standard
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyvisual identity developmentcontent marketingmultichannel marketinginfluencer marketingcustomer insights analysisbudget managementKPI monitoringcreative marketing strategiese-commerce expertise
Soft Skills
team leadershipmentoringmotivationcollaborationcreativitycommunicationstrategic thinkingproblem-solvingadaptabilitycontinuous improvement