Brand Director
mammaly | B Corp
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Lead the brand team and strengthen Mammaly’s position as a provider of holistic pet nutrition
- Develop and implement comprehensive brand strategies
- Ensure brand consistency across all channels and touchpoints
- Plan, execute and optimize multichannel marketing campaigns
- Develop the influencer marketing strategy and manage budget planning
- Use market analysis to identify trends and consumer preferences
- Collaborate with cross-functional teams to ensure brand coherence
- Develop the brand marketing budget and monitor KPIs
- Build, lead and mentor the marketing team
Requirements
- More than 6 years of experience in brand marketing in a leadership role, including at least 2 years in a D2C/e-commerce startup
- Digital native, community builder and expert in communicating functional product benefits
- Proven track record in developing and executing branding strategies
- Affinity for the pet industry with a solid understanding of market and consumer trends
- Expertise in e-commerce, especially D2C
- Holistic understanding of acquisition, brand and retention (KPIs)
- Fluent in German and English
- Based in Germany and willing to be in Berlin one week per month
- Having a dog is a plus
Benefits
- 100% flexible work schedule
- High-quality equipment (Mac or Windows)
- Work from home or office in Berlin
- Free coffee, tea, snacks and fresh fruit
- 75% employee discount on orders up to €100 per month
- Company pension scheme (bAV)
- Company health insurance (BkV)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingmultichannel marketinginfluencer marketingbudget planningmarket analysisKPI monitoringbranding strategiese-commerceD2C
Soft Skills
leadershipteam buildingcommunicationcollaborationmentoring