Own the customer lifecycle marketing strategy across all stages – including adoption, expansion, renewal, up-sell and advocacy opportunities.
Develop and execute targeted retention-driving initiatives, including automated journeys, feature adoption campaigns, renewal reminder programs, and re-engagement efforts.
Design and implement upsell and cross-sell campaigns, leveraging usage data, customer segmentation, and expansion triggers.
Identify expansion opportunities based on product utilization, account growth signals, and lifecycle stage, and build targeted campaigns to support add-on, upgrade, and multi-product adoption.
Partner closely with Retention, Account Management, and Customer Success teams to align messaging, timing, and touchpoints across the full customer journey.
Support renewal and expansion campaigns with coordinated multi-channel communications (email, in-app messaging, webinars, customer events, sales enablement content).
Collaborate with Product Marketing to translate new releases, add-ons, and premium features into customer-facing campaigns that drive adoption and revenue growth.
Create customer-facing assets such as playbooks, enablement guides, use-case content, webinars, and educational resources to increase product engagement and support expansion conversations.
Develop and manage customer advocacy initiatives in partnership with Customer Success (case studies, testimonials, reviews, referral programs).
Track and report on lifecycle performance metrics, campaign effectiveness, renewal influence, expansion pipeline contribution, and customer engagement trends.
Continuously optimize segmentation, messaging, and timing based on performance data and feedback from Customer Success and Retention teams.

Requirements

4–8+ years of B2B SaaS marketing experience, with strong emphasis on customer marketing, lifecycle marketing, retention, or growth marketing.
Proven experience building onboarding, adoption, renewal, and expansion (upsell/cross-sell) campaigns that influence revenue retention metrics.
Strong understanding of SaaS retention and expansion drivers including product usage, engagement scoring, churn signals, and expansion triggers.
Experience collaborating cross-functionally with Customer Success, Account Management, Sales, Product Marketing, and Revenue Operations teams.
Hands-on experience with marketing automation platforms, CRM systems, and customer engagement tools.
Strong analytical skills with the ability to translate customer data into actionable lifecycle and expansion strategies.
Excellent written communication skills with the ability to create clear, value-driven messaging for existing customers.
Ability to manage multiple lifecycle and expansion programs simultaneously in a fast-paced environment.
Experience in cybersecurity, IT, or technical B2B SaaS environments is a plus.
Bachelor’s degree preferred or equivalent work experience.

Benefits

Comprehensive medical, dental, and vision insurance coverage
Employee Referral Bonus Program
Wellness programs
401k and employer matching for (US Employees)
Comprehensive Time Off policy
An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer lifecycle marketingretention marketingexpansion marketingupsell campaignscross-sell campaignscustomer segmentationcampaign performance metricsmarketing automationCRM systemsdata analysis

Soft Skills

collaborationcommunicationanalytical skillsproject managementmulti-tasking

Certifications

Bachelor’s degree