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About the role
Key responsibilities & impact- Lead the creation of high-value conversion assets, including Enterprise-targeted ad campaigns, core website value propositions, and our flagship client newsletter. You ensure that every word aligns with our influence engine vision.
- Partner with the Head of Content and our data team to transform internal data into strategic insights. You will draft internal memos, sales playbooks, and “state of the market" updates that help our teams and malt audiences understand our unique positioning. AI agents for insights.
- Beyond just writing, you define the *strategy* of the copy. You will design the narrative flow for landing pages and lead-gen sequences, ensuring they don't just capture attention but build long-term brand authority.
- Act as a prompt engineer for content. You will participate in building and maintaining the AI-writing frameworks and narrative guidelines that allow other teams to leverage AI while staying 100% on-brand.
- Work with our SEO/GEO expert to produce pillar pages and SEO-optimized content that anchors Malt’s search authority on high-value Enterprise and AI/tech queries. You ensure that SEO/GEO content feels like thought leadership pieces, not keyword stuffing.
Requirements
What you’ll need- Minimum 8-10 years of experience in high-level copywriting, content, or editorial strategy, ideally with a mix of B2B Enterprise and brand-led storytelling within the tech or hiring sector.
- Proven ability to switch between short-form conversion copy (Ads/Web) and long-form strategic analysis (Internal insights/Reports).
- You understand the language of workforce transformation, AI-tech, and freelancing. You can make complex corporate and tech topics feel engaging and visionary.
- You are already using AI tools to accelerate and upgrade your production of content every step of the way
- You don’t just write to fill a page; you write to drive a specific business outcome (leads, trust, or internal alignment).
- Ability to manage requests from any team, excelling at stakeholder management.
- Native-level English is a must; proficiency in French or another major European language is a strong asset for managing our pan-European voice.
Benefits
Comp & perks- Equity: Every Malter is entitled to stock options
- Lunch vouchers (legal benefit): €9/day on your Swile card
- Transportation (legal benefit): 50% reimbursement (any type of transport)
- Healthcare insurance (legal benefit)
- RTT: From 8 to 12 days off per year
- Sports: Company participation to a Gymlib (Wellpass) membership
- Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave
- Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow
- Remote work: Hybrid policy balancing on-site and home office
- Team building events organized every year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcontent strategySEOAI writing frameworksnarrative designconversion copylong-form analysisdata transformationstakeholder managementB2B storytelling
Soft Skills
strategic thinkingcommunicationcollaborationcreativityadaptabilityengagementvisionary thinkingleadershipproblem-solvingtime management