Demand Generation Manager
Malbek
full-time
Posted on:
Location Type: Hybrid
Location: Pune • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute comprehensive campaigns to engage key enterprise accounts
- Create customized marketing content for various platforms
- Continuously test and refine strategies by running A/B tests
- Work independently and collaboratively with the marketing, business development, and customer success teams
- Execute across paid, owned, shared, and owned media
- Leverage 6sense, Bombora, G2, and TrustRadius intent data
- Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
- Drive stakeholder engagement by fostering collaboration
Requirements
- 5+ years of B2B marketing experience
- 2+ years in ABM, preferably with a B2B SaaS company
- Experience with tools such as HubSpot, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
- Excellent project management skills
- Bachelor’s degree in Marketing, Communications, or related field required; MBA preferred
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingABMA/B testingdemand generationcampaign performance analysiscontent creationstakeholder engagementproject management
Soft skills
collaborationindependencecommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsMBA