Demand Generation Manager
Malbek
full-time
Posted on:
Location Type: Hybrid
Location: Ahmedabad • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute comprehensive campaigns to engage key enterprise accounts
- Create customized marketing content and messaging for various platforms
- Continuously test and refine strategies by running A/B tests on messaging, creative, channels, and campaign tactics
- Work independently and collaboratively with marketing, business development, sales, and customer success teams
- Execute across paid, owned, shared, and owned media
- Leverage intent data to inform account-based marketing campaigns
- Track, analyze, optimize, and report on the performance of demand generation and ABM campaigns
- Drive stakeholder engagement through fostering collaboration and partnership
Requirements
- 5+ years of B2B marketing experience
- 2+ years in ABM, preferably B2B SaaS
- Experience with HubSpot or other marketing automation solutions, 6Sense, Salesforce, Outreach, Asana, Excel, Einstein Analytics, and Teams
- Bachelor's degree in Marketing, Communications, or related field required; MBA preferred
Benefits
- Hybrid work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingaccount-based marketingA/B testingcampaign performance analysisdemand generation
Soft skills
collaborationstakeholder engagementindependent workcommunication
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsMBA