Maker

Demand Generation Lead

Maker

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Create a robust marketing plan, working closely with key stakeholders.
  • GTM strategy planning.
  • Segment the market and develop a plan to acquire new clients using innovative online channels.
  • Creating and scaling up outbound strategy.
  • Creating successful ABM campaigns.
  • Experience with email automation tools like outreach.io and CRM tools like Salesforce.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email campaigns.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

Requirements

  • Willingness to work in high-paced startup environment.
  • Experience working with early-stage startups and in martech/ecommerce domain.
  • Strong attention to detail.
  • Must have done online events like webinars and podcasts.
  • Good organization and planning skills.
  • Excellent written and verbal communications skills.
  • Excellent attitude and desire to learn.
  • Must have experience designing digital marketing, content marketing, SaaS product marketing strategies for startups.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategy planningABM campaignsemail automationlead nurturingdigital marketingcontent marketingSaaS product marketingoutbound strategymarket segmentationlead generation
Soft Skills
attention to detailorganizationplanningwritten communicationverbal communicationadaptabilitydesire to learn