Marketing Manager – Partnership

Maker Lab

Marketing Manager focusing on partnerships at Maker Lab, a marketing agency designed for decentralized technology-led teams. Responsibilities include managing the campaign lifecycle, partner vetting, and executing marketing strategies.

Posted 5/18/2026full-timeGurugram • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, and ownership.
Serve as the Single Point of Contact (SPOC) for external partner marketing and agency execution teams.
Coordinate execution across complex internal organisational structures, engaging cross-functional teams (Product Marketing, Brand, Creative, PR, Comms, Legal, and Media) to accelerate campaign velocity.
Enforce strict adherence to all internal brand guidelines, visual identity standards, tone of voice, and policy guardrails across all public-facing partner assets.
Proactively manage risks, identifying and resolving delivery bottlenecks, brand integrity concerns, or legal hurdles prior to public launch.
Develop and maintain campaign tracking dashboards, providing concise and structured progress updates (e.g., milestones achieved, tasks at risk) to senior leadership.
Collaborate with insights and measurement teams to deploy accurate tracking frameworks, brand lift studies, and key performance indicators (KPIs) pre-launch.
Lead structured post-delivery reviews, compiling detailed debriefs that analyse actual vs. target ROI, overall performance, audience insights, and actionable recommendations for future strategy.
Directly contribute to the CoE’s operational playbook, standard operating procedures (SOPs), and standardised templates to build long-term, scalable institutional marketing knowledge.

Requirements

What you’ll need

BA/BS degree or equivalent experience
6+ years of expertise in marketing partnerships, brand management, account management, brand solutions, or integrated campaign program management, specifically within the Indian market.
Proven ability to lead complex, cross-functional projects, fostering consensus and driving execution across highly matrixed internal teams (including Product Marketing, Brand, Creative, PR/Comms, Legal, and Policy) in the absence of direct line authority.
Profound understanding of the Indian consumer internet market, digital media landscape, marketing ecosystems, and nuanced consumer behaviour across various audience segments.
Experience collaborating with or direct experience at a major media or creative agency/network.
Demonstrated ability to navigate and ensure compliance with data privacy policies, brand safety guidelines, and visual identity standards throughout the campaign lifecycle.
Fluency in marketing metrics and campaign Key Performance Indicators (KPIs) (e.g., reach, engagement, brand lift, ad recall), with a track record of translating performance data into strategic and actionable insights.
Exceptional verbal and written English communication and presentation skills.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Maker Lab Website LinkedIn All Job Openings 51 - 200 employees 🤝 B2B B2B
Marketing Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes. Marketing Manager – Partnership 🔥 4 hours ago 🏢🏡 Gurugram – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, and ownership.
Serve as the Single Point of Contact (SPOC) for external partner marketing and agency execution teams.
Coordinate execution across complex internal organisational structures, engaging cross-functional teams (Product Marketing, Brand, Creative, PR, Comms, Legal, and Media) to accelerate campaign velocity.
Enforce strict adherence to all internal brand guidelines, visual identity standards, tone of voice, and policy guardrails across all public-facing partner assets.
Proactively manage risks, identifying and resolving delivery bottlenecks, brand integrity concerns, or legal hurdles prior to public launch.
Develop and maintain campaign tracking dashboards, providing concise and structured progress updates (e.g., milestones achieved, tasks at risk) to senior leadership.
Collaborate with insights and measurement teams to deploy accurate tracking frameworks, brand lift studies, and key performance indicators (KPIs) pre-launch.
Lead structured post-delivery reviews, compiling detailed debriefs that analyse actual vs. target ROI, overall performance, audience insights, and actionable recommendations for future strategy.
Directly contribute to the CoE’s operational playbook, standard operating procedures (SOPs), and standardised templates to build long-term, scalable institutional marketing knowledge. 🎯 Requirements
BA/BS degree or equivalent experience
6+ years of expertise in marketing partnerships, brand management, account management, brand solutions, or integrated campaign program management, specifically within the Indian market.
Proven ability to lead complex, cross-functional projects, fostering consensus and driving execution across highly matrixed internal teams (including Product Marketing, Brand, Creative, PR/Comms, Legal, and Policy) in the absence of direct line authority.
Profound understanding of the Indian consumer internet market, digital media landscape, marketing ecosystems, and nuanced consumer behaviour across various audience segments.
Experience collaborating with or direct experience at a major media or creative agency/network.
Demonstrated ability to navigate and ensure compliance with data privacy policies, brand safety guidelines, and visual identity standards throughout the campaign lifecycle.
Fluency in marketing metrics and campaign Key Performance Indicators (KPIs) (e.g., reach, engagement, brand lift, ad recall), with a track record of translating performance data into strategic and actionable insights.
Exceptional verbal and written English communication and presentation skills. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Technical Coach – Marketing Support 🕒 April 21 Ameriprise Financial Services, LLC 5001 - 10000 💸 Finance 💳 Fintech Website LinkedIn All Job Openings Technical Coach providing critical support to US-based advisors on technology tools. Ensure rapid resolution of tool-related inquiries for efficient client interactions. 🏢🏡 Gurugram – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

marketing partnershipsbrand managementaccount managementintegrated campaign program managementcampaign trackingdata privacy compliancemarketing metricsKey Performance Indicators (KPIs)market landscapingrisk management

Soft Skills

leadershipcross-functional collaborationcommunicationpresentation skillsstrategic thinkingproblem-solvingconsensus buildingproject managementanalytical skillscreativity